Vietnam Wants to Negotiate, Sending Nike (NKE), Deckers (DECK) and Lululemon (LULU) Higher

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By Rich Duprey Published

24/7 Wall St. Insights:

  • The U.S. is Vietnam’s biggest trading partner with $119 billion in goods exported annually.

  • It was hit with some of the harshest tariffs, some 46% on goods, because U.S. companies face import taxes of as much as 90% on products shipped there.

  • Vietnam is asking Trump for a three-month delay in imposing the tariffs so they can negotiate a solution.

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Vietnam Wants to Negotiate, Sending Nike (NKE), Deckers (DECK) and Lululemon (LULU) Higher

© Valery Evlakhov / Shutterstock.com

While President Trump imposed a base 10% tariff on all goods coming into the U.S., countries with especially high barriers to entry on U.S. goods were slapped with harsher duties. 

Vietnam was singled out as a country with particularly egregious tariffs on U.S. products and was slammed with import taxes of 46% that are scheduled to go into effect on April 9. U.S. companies exporting to Vietnam face duties of as much as 90% on their products, including tariffs, value-added taxes, and currency manipulation. 

The impact on U.S. apparel stocks like Nike (NYSE:NKE | NKE Price Prediction), which has numerous factories and tens of thousands of employees there, was immediate. NKE stock sank 14% following the tariff announcement yesterday, however the stock rebounded and is now up 2.8% on the day buoyed by a potential tariff relief deal with Vietnam after President Trumps “productive call” with the countries leadership while Apple (NASDAQ:AAPL), which has also transferred a lot of manufacturing out of China to neighboring countries including Vietnam, saw its stock also fall 14% since the tariff announcement.

Similarly, Deckers Outdoor Corporation (NYSE:DECK), the maker of UGG and HOKA brands, which relies on 68 supply chain partners in Vietnam, dropped 17% yesterday but has clawed back some losses, trading at $132.45, up 1.5%, as investors speculate on mitigation strategies like shifting production. Lululemon Athletica (NASDAQ:LULU), sourcing 40% of its products from Vietnam, also took a hit, falling 13% initially; today, it’s at $255.87, up 3.9%, lifted by reports of possible negotiations to ease the tariff burden.

While surrounding countries are also having tariffs imposed, their rates are much lower, putting Vietnam at a competitive disadvantage. Thailand, for example, will have a 36% tariff, Indonesia, 32%, and Malaysia, 24%. 

Most-favored nation

Vietnam exports $119 billion worth of goods to the U.S. each year, its largest market. If that remained unchanged, the tariffs could cost it $55 billion, or more than 10% of the country’s GDP. The U.S. is the country’s largest export market.

Vietnam tried to stave off the reciprocal tariffs by lowering most favored nation import duties on various American products on March 31, but it wasn’t enough. Now the country is asking Trump to postpone the tariffs so the country’s government can negotiate.

The Vietnamese deputy prime minister is visiting the U.S. next week to seek remedies to the trade duties, but the Minister of Industry wants to make a phone call “as soon as possible” with the U.S. Trade Representative. Among the possibilities that could be discussed are an agreement to buy more U.S. goods, easing restrictions on U.S. investors, removing non-tariff barriers, and cutting special consumption taxes. Vietnam’s seafood industry body has called on the government to lower import taxes on U.S. seafood from current levels of 3% to 10% down to 0%.

Trump has said his goal with the tariffs is to level the playing field for U.S. companies so that they don’t operate at a disadvantage. 

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About the Author Rich Duprey →

After two decades of patrolling the dark corners of suburbia as a police officer, Rich Duprey hung up his badge and gun to begin writing full time about stocks and investing. For the past 20 years he’s been cruising the markets looking for companies to lock up as long-term holdings in a portfolio while writing extensively on the broad sectors of consumer goods, technology, and industrials. Because his experience isn’t from the typical financial analyst track, Rich is able to break down complex topics into understandable and useful action points for the average investor. His writings have appeared on The Motley Fool, InvestorPlace, Yahoo! Finance, and Money Morning. He has been featured in both U.S. and international publications, including MarketWatch, Financial Times, Forbes, Fast Company, and USA Today.

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