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Live: Apple (Nasdaq: AAPL) Blows Out Earnings – But Will Shares Soar?

Photo of Eric Bleeker
By Eric Bleeker Updated Published

Key Points

  • Apple reports earnings after the bell tonight and will try to turn around its underwhelming 2025 performance.

  • Here’s the consensus figures Wall Street expects the company to report today:

    • Revenue: $89.2 billion
    • EPS: $1.43
    • Operating Cash Flow: $25.7 billion
    • Gross Margin: 46%
  • We’ll be updating this live blog with news and analysis right after Apple’s earnings hit the newswires. Simply leave this page open and new updates will appear after Apple reports.

Live Updates

Conference Call Is Over

Apple’s conference call has ended and shares are up 3%.

Overall, the company did a lot tonight to push the narrative they’ll be aggressive to catch up in AI and that device sales are rebounding.

It’s a good quarter for Apple that might start turning around what’s been a disappointing 2025.

Tim Cook on AI

TD Cowen Analst:

Tim, I was curious about your thoughts on AI for edge devices. There’s like some people who think that LLM could be a commodity in the future. Do you think — do you see a scenario where the LLM become a third part of your iOS or is the SLM the way to go and how to think about evolution of edge devices in a futuristic AI world and is smartphone going to be the choice of device. Just curious your thoughts on it, broadly speaking.

Timothy Cook Chief Executive Officer

The way that we look at AI is that it’s 1 of the most profound technologies of our lifetime. And I think it will affect all devices in a significant way what pieces of the chain are commoditized and not commoditized, I wouldn’t want to to really talk about today. because that gives away some things on our strategy. But I think it’s a good question. .

Tim Cook on Apple Momentum

Here’s what Tim Cook had to say about Apple’s surprising momentum in China last quarter:

“Yes. We did grow in Greater China by 4% during the quarter versus the previous quarter, it was driven by an acceleration by iPhone, although we also had substantial growth on the MAC year-over-year. From a — as you know, the government has placed certain subsidies that affects some of our products, not all of them, but there are some of them. And I think that had some effect. It was the first full quarter of the subsidy playing out. that cut in during a portion of the previous quarter.

The other things I would say are that the installed base hit a record high in Greater China — and we set an all-time record for the iPhone installed base. The iPhone upgraders in Mainland China set a record for the June quarter. And according to Boral Panel, which was formerly known as Kantar, iPhone had the top 3 models in Urban China, which is extraordinary. Also, if you look at the other products, Mac, iPad and watch, the majority of customers that are buying in China Mainland were new to the product. So lots of good things there.

And the other thing I would point out, which is an interesting point, The MacBook Air was the top-selling laptop model in all of China, and the Mac Mini was the top-selling desktop model in all of China. So overall, a positive — very positive quarter.”

 

Apple's CFO Says AI Investments Will Rise

“I would say, a pretty significant driver as Tim talked about, is the fact we are increasing our investment significantly in AI. So that is certainly a component of it. As you know, we’ve been investing in private cloud compute, which is also in our first-party data centers. The other piece, as you know, is we do have a hybrid strategy where in cases we do use third parties to make capital investments, and we also invest in our own. So you are going to see an increase in CapEx. We also, from time to time, have other investments in facilities in tooling, but I would say a significant portion of the driver of growth that you’re seeing now is really driven by some of our AI-related investments.”  – Kevan Parekh, Apple CFO

Tariff Implications

On Apple’s conference call they just said they incurred $800 million in tariff-related costs last quarter.

Conference Call Next

| Eric Bleeker

Apple’s conference call is coming soon. We’ll post highlights.

To receive them: simply leave this blog open and an update will post after we’ve been able to listen in.

Shares Now Up 2.9%

Shares are gaining momentum. Investors seem pleased with iPhone sales and services growth (up 13% year-over-year).

What's Happening Across Tech After Hours

  • Apple: Up 2.2%
  • Amazon:  Down 3.1%
  • Cloudflare: Up 5.5%
  • Roku: Up 2%
  • Reddit: Up 20.5%

Here's The Key Highlights from Apple's Earnings

Product Segments

• iPhone revenue up significantly contributing to overall growth

• Services revenue reaches new all-time high

R&D Pipeline

• Introduction of new software design and Apple Intelligence features at WWDC25

Performance Drivers

• Double-digit growth in iPhone, Mac, and Services

Risks

• Effects of global and regional economic conditions

Impact: Could affect business performance and financial results

Shares Back to 2% Gains

Apple shares have recovered a bit and are now up 2% after hours again. Here’s what the recent (and long-term) picture looks like:

 

Period Start Price Current Price Change
1 Week $213.88 208.73 -2.41%
1 Month $207.82 208.73 0.44%
Year to Date $243.85 208.73 -14.40%
1 Year $218.36 208.73 -4.41%
5 Years $106.26 208.73 96.43%
10 Years $30.32 208.73 588.31%

Growth Rates

Metric Q3 25 Q3 24 YoY
Revenue $94.00B $94.93B -0.98%
Operating Income $28.20B $29.59B -4.69%
Net Income $23.43B $14.74B 59.03%

More Detailed Summary of the Quarter

Apple Inc. reported its fiscal 2025 third-quarter results, showcasing a strong performance with a 10% year-over-year increase in revenue, reaching $94.0 billion.

The company also achieved a 12% increase in diluted earnings per share, which stood at $1.57.

This growth was driven by double-digit increases in iPhone, Mac, and Services revenue across all geographic segments.

The services segment reached a new all-time high, contributing significantly to the overall revenue. Apple’s CEO, Tim Cook, highlighted the company’s success at the WWDC25 event, where new software designs and Apple Intelligence features were introduced.

The board declared a cash dividend of $0.26 per share, payable on August 14, 2025. The earnings call is scheduled for July 31, 2025. Despite the positive results, Apple acknowledged potential risks related to global economic conditions and competitive markets.

iPhone Net Sales Crush

iPhone net sales hit $44.58 billion, that’s way ahead of Wall Street expectations and were responsible for almost the entire quarter’s beat.

Revenue is a Massive Beat

Apple hit $94 billion in earnings which is more than a 5% beat (analysts expected $89.2 billion).

That’s a massive sales beat.

Yet, shares continue trending down. They’re now up a little more than 1%. We’ll continue digging into why enthusiasm hasn’t kept up from the initial ‘pop.’

 

 

China Back to Growth

It looks like the bleeding has stopped in China, Apple saw growth in the region. That’s a big win for Apple shareholders.

Initial gains are now fading, up about 1.7%.

EPS At $1.57 versus Wall Street at $1.43

| Eric Bleeker

Shares are up 2.4% immediately.

It's an Earnings Beat

Earnigns are out and Apple beats!

Apple Earnings Expected Very Soon

| Eric Bleeker

Hang tight, Apple earnings are expected before 4:30 p.m. ET.

Still No Apple Earnings

Apple earnings still haven’t been posted. Amazon earnings are down about 2.6% on weak operating income guidance.

Let's Get This Party Started

The market has closed and we’re watching for earnings. We’ll update this live blog as soon as we see Apple earnings.

Mag 7 Year-to-Date Returns

| Eric Bleeker

How does the Magnificent 7 stack up headed into tonight’s earnings? Here are the year-to-date returns for each stock:

  • Meta: Up 29%
  • NVIDIA: Up 28.6%
  • Microsoft: Up 27.5%
  • Amazon: Up 6.4%
  • Alphabet: Up 1.1%
  • Apple: Down 14.7%
  • Tesla: Down 18.3%

As you can see, Apple isn’t in dead last… But it’s close. Investors are well aware that Apple needs to find its footing in AI and momentum could reverse. The question is what the company will say on its earnings call tonight.

Wall Street's Expectations for Apple's Fiscal Third Quarter

| Eric Bleeker

Here’s what Wall Street expects from Apple tonight:

  • Revenue: $89.2 billion
  • EPS: $1.43
  • Operating Cash Flow: $25.7 billion
  • Gross Margin: 46%

Here are some key areas to watch this quarter:

  • U.S. telcos reported 22% equipment sales growth in the second quarter, which is the strongest rate in six quarters. That’s a positive development for Apple.
  • What are the impacts of tariffs and what will Apple’s management have to say about their lasting impacts?

Apple (Nasdaq: AAPL | AAPL Price Prediction) reports earnings after the bell today. Heading into today, the company is down 14% year-to-date, a figure that looks even worse after Meta Platforms (Nasdaq: META) and Microsoft (Nasdaq: MSFT) both blew out earnings last night. 

We’ll be updating this live blog with news and analysis right after Apple’s earnings hit the newswires. To receive updates, all you have to do is leave this page open, and updates will post automatically. 

Here’s What Apple Posted Last Quarter

Apple last reported earnings on May 1st. The earnings were disappointing and shares fell the next day. Overall, Apple shares are down 2% from their May 1st close while the Nasdaq Composite has soared 19%. 

AAPL | Apple Inc. Q2’25 Earnings Highlights:

  • Adj. EPS: $1.65 ✅; UP +8% YoY
  • Revenue: $95.4B [✅]; UP +5% YoY

Q2 Segment Performance:

  • Services Revenue: Reached new all-time high; specific revenue not disclosed

Other Key Q2 Metrics:

  • Operating Cash Flow: $24B; UP from previous year
  • Cash Dividend: $0.26 per share; UP 4% YoY
  • Share Repurchase Program: Authorized up to $100B

CEO Commentary:

  • Tim Cook: “Today Apple is reporting strong quarterly results, including double-digit growth in Services. We were happy to welcome iPhone 16e to our lineup, and to introduce powerful new Macs and iPads that take advantage of the extraordinary capabilities of Apple silicon. And we were proud to announce that we’ve cut our carbon emissions by 60 percent over the past decade.”

CFO Commentary:

  • Kevan Parekh: “Our March quarter business performance drove EPS growth of 8 percent and $24 billion in operating cash flow, allowing us to return $29 billion to shareholders. And thanks to our high levels of customer loyalty and satisfaction, our installed base of active devices once again reached a new all-time high across all product categories and geographic segments.”

Strategic Updates:

  • Apple has cut its carbon emissions by 60 percent over the past decade.

 

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Photo of Eric Bleeker, CFA
About the Author Eric Bleeker, CFA →

Eric Bleeker has been investing for more than 20 years. He began his career working at Microsoft before joining Motley Fool, one of the largest publishers of financial research. In his 15 years at Motley Fool Eric served as the General Manager for Fool.com and led coverage in the Technology & Telecom sector. In addition, he was a featured columnist and has hosted dozens of investing seminars attended by more than a million total investors. Eric has more than 1,000 financial bylines to his name and has been featured in The Wall Street Journal, CNBC, Fox Business, and many other leading publications. He is currently focused on artificial intelligence investing and is a CFA Charterholoder.

Live: Apple (Nasdaq: AAPL) Blows Out Earnings – But Will Shares Soar?

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