America’s Worst $10 Stock

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By Douglas A. McIntyre Published

Quick Read

  • Ford Motor Co. (NYSE: F) suffers from three serious problems.

  • However, its stock is treading water for now.

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America’s Worst $10 Stock

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Ford Motor Co. (NYSE: F | F Price Prediction) stock has traded in a range of $8.44 to $11.97 in the past 52 weeks. This is after reaching $24 in early 2022. It is range-bound now, and its most likely next move is downward.

Ford suffers from three serious problems, none of which it is likely to address positively. It lost billions of dollars moving into electric vehicles (EVs) in 2021, when it said its investment in the industry would be $30 billion. The products introduced included a new electric Mustang and F-150, which sold only several thousand units per month. The decision was a catastrophe.

Ford also has the worst warranty expenses in the industry. It has taken billions of dollars in write-offs because of recalls due to low-quality manufacturing. Quarter after quarter, Ford says it will get a handle on the problem. Quarter after quarter, it does not. It has set industry records for the number of recalls in a year. It is likely to set a new record in 2025.

Ford’s Final Hurdle

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Ford’s final hurdle may be the most dangerous. Management has publicly said on many occasions that China’s EVs are much better than any made in the United States. Ford views this as an existential threat. It will restart its EV push with a new electric pickup truck and what it says is a revolutionary manufacturing process. Ford CEO Jim Farley said that there is no guarantee this will be successful. The company’s manufacturing record makes the risk even greater. How can a company that cannot build gasoline-powered cars successfully do it with a new and complex EV manufacturing process?

Ford’s EV effort pits it against the Chinese, Tesla, and every major legacy car company in the world. Companies from Hyundai to BMW are rushing their own EVs to the market. It may be the largest rush toward a new model in the car industry’s history, which dates back to the early 1900s.

Treading Water

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Ford stock does have one attraction. It has a forward yield of 5.24%, which seems safe for now.

There is one thing going for Ford that could keep its stock near current levels. However, it will not push shares higher. The company is a leader in gasoline-powered vehicle sales in the U.S. EV sales were less than 10% of all new car sales in the U.S. in the first quarter of this year. That number is growing more slowly than expected, contrary to industry optimism, which expected the figure would be 50% by the end of the decade. Ford has an earnings runway because of how slowly EV sales are growing.

Ford does not have much of a long-term future. For now, however, the stock may be able to tread water.

Ford Threatens Investors With Another Family Member

 

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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