Ripple CEO Says Crypto Will Hit All-Time Highs in 2026—So Why Is XRP Still Down 50%?

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By Sam Daodu Published

Quick Read

  • XRP trades roughly 50% below its July 2025 cycle high of $3.65 despite regulatory clarity and $1.3 billion in ETF inflows since November 2025.

  • Ripple CEO Brad Garlinghouse predicted crypto markets will hit all-time highs in 2026, though he did not single out XRP specifically.

  • Post-lawsuit profit-taking and capital rotation to Bitcoin and Ethereum suppress XRP despite improved regulatory clarity.

  • XRP ETFs attracted $1.3B since November 2025 launch but demand remains weak compared to Bitcoin and Ethereum products.

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Ripple CEO Says Crypto Will Hit All-Time Highs in 2026—So Why Is XRP Still Down 50%?

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XRP price prediction 2026 targets range from $3 to $8 among Wall Street analysts, yet the token trades near $1.90, roughly 50% below its July 2025 cycle high of $3.65. Ripple CEO Brad Garlinghouse remains bullish on cryptos hitting all-time highs this year, but XRP (CRYPTO: XRP) hasn’t followed the optimism.

The disconnect between Garlinghouse’s optimism and actual XRP price action comes down to post-lawsuit profit-taking, capital rotating toward Bitcoin and Ethereum, and ETF flows that haven’t matched early expectations. Here’s why XRP is still down and what would need to change for it to reclaim its highs.

Garlinghouse’s Prediction at Davos 2026

Ripple(XRP) Coins and businessman's on technical chart background,ETH,BTC,XRP,LTC,EOS,BCH
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Brad Garlinghouse’s Davos 2026 appearance put Ripple’s CEO at the center of this year’s crypto debate. Speaking on January 21, he said, “I’m very bullish. I’ll go on record saying I think we’ll see an all-time high,” pointing to the wider market rather than any single token. The comment came during a volatile week that saw heavy liquidations across major assets, making his confidence stand out.

Garlinghouse’s prediction focused heavily on regulation. He praised the GENIUS Act, passed last summer, for clearing up oversight rules and unlocking new activity across the sector. He also highlighted the upcoming CLARITY Act, saying progress in Washington is closer than ever. While XRP was not singled out, the message was clear: policy momentum, not short-term price moves, drives Ripple’s long-term outlook.

When asked about Standard Chartered’s $8 XRP target, Garlinghouse declined to comment directly: “We are a very vested party.” But he described Wall Street’s growing interest as a “massive sea change” that hasn’t been fully priced into crypto markets yet. That gap between institutional enthusiasm and current prices is exactly what XRP holders are watching.

Why XRP Is Still 50% Below Its July 2025 Peak

Close up of golden Ripple XRP cryptocurrency with red abstract background
alfernec / Shutterstock.com

XRP climbed to $3.65 on July 18, 2025, marking its highest level since the January 2018 all-time high of $3.84. The rally to $3.65 was driven by the SEC-lawsuit optimism and renewed retail interest. Fast forward to late January 2026, and the token now trades near $1.90, roughly 50% below that cycle peak.

Investors keep asking why XRP is still down despite the legal victory. Ripple closed its long-running SEC case in August 2025 by paying a $125 million fine after spending about $150 million defending itself over four years. Although XRP was cleared for secondary market trading, many early holders chose to sell into strength, creating steady downward pressure.

Market rotation also played a role. Funds shifted toward Bitcoin, Ethereum, and fast-growing tech narratives, leaving payment tokens behind. XRP has since moved between $1.65 and $3.65, showing hesitation rather than momentum. Without stronger catalysts like steady institutional inflows, XRP’s price recovery remains slow.

Four Factors Keeping XRP Price Suppressed

Ripple crypto currency (XRP) closeup. Stack of blue and silver coins. Cyber money.
RuskaDesign / Shutterstock.com

Four structural forces explain why the XRP price has stalled despite improved regulatory clarity and institutional adoption, 

Factor 1: Post-Lawsuit Profit-Taking

Ripple’s August 2025 settlement created a natural exit window for long-term holders. After years of uncertainty, many early investors sold into strength, locking profits accumulated during the lawsuit era. That selling wave increased circulating supply and weakened short-term demand. 

Regular escrow releases added steady pressure, while some institutions reduced exposure to manage regulatory risk. Together, these actions formed a persistent supply overhang. Even moderate buying interest struggled to absorb this volume, keeping rallies shallow and short-lived across major exchanges.

Factor 2: Capital Rotation Away from Payment Tokens

Market rotation played a significant role. Funds shifted toward Bitcoin, Ethereum, and fast-growing AI narratives, leaving payment-focused tokens behind. XRP’s core utility—cross-border settlements via RippleNet—hasn’t captured the same speculative interest as DeFi, meme coins, or AI infrastructure tokens. Capital flows favored other narratives, keeping XRP suppressed relative to the broader market.

Factor 3: ETF Flows Below Expectations

XRP exchange-traded funds attracted attention after launching in November 2025, but flows failed to meet early expectations. Although cumulative inflows reached over $1.3 billion with 43 consecutive trading days of positive flows, demand remained small compared with Bitcoin and Ethereum products.

ETF holdings represent only a small portion of total circulating supply. Without consistent accumulation, market impact stays limited. This weak participation reduces confidence and slows broader adoption across traditional finance channels.

Factor 4: Macro Conditions Suppress Risk Appetite

High interest rates continue draining speculative appetite across global markets. Investors prefer yield-bearing instruments and dominant crypto assets, leaving fewer funds available for payment-focused tokens. Liquidity shocks, including stress in overseas bond markets, triggered forced selling and increased volatility.

Network usage growth has also lagged, limiting organic demand for XRP transactions. Without stronger activity and cheaper capital conditions, buyers remain selective. This environment restricts sustained XRP price recovery and encourages defensive portfolio positioning among institutions.

Wall Street Still Targets $8 by Year-End

ripple coin on chart background
Primakov / Shutterstock.com

Standard Chartered’s Geoffrey Kendrick forecasts the XRP price will reach $8 by year-end 2026—a 330% rise from current levels near $1.90, extending to $12.50 by 2028. This XRP price outlook reflects regulatory clarity after the SEC settlement and progress on ETFs.

Despite these bullish signals, XRP’s current price shows the market has not fully priced in this optimism. The gap between XRP price predictions and actual valuations leaves investors wondering whether XRP can break above its $3.84 all-time high from January 2018.

Banks continue to view XRP as a play on payments infrastructure, with potential upside tied to adoption, ETF expansion, and improved on-chain metrics throughout the year. If institutional adoption accelerates and banks start using XRP in transactions, Standard Chattered’s prediction could become reality.

XRP Price Outlook 2026: Bullish, Base, and Bearish Predictions

XRP trades near $1.90 after recent volatility. The XRP price prediction scenarios for 2026 depend on ETF flows, regulatory progress, and broader market sentiment.

Bullish Case ($3.50-$5.00)

XRP could rally toward $3.50-$5.00 if ETF inflows surpass $3 billion and the CLARITY Act passes. Institutional adoption through RippleNet would accelerate, and momentum from RLUSD scaling could replicate the July 2025 breakout. 

Daily trading volumes exceeding $12 billion would reinforce confidence and attract new capital. This path would take the XRP price past its $3.84 XRP all-time high for the first time since January 2018. 

Base Case ($2.50-$3.50)

The XRP price may stabilize between $2.50 and $3.50 if ETF inflows remain moderate around $1.5 billion and regulatory clarity improves gradually. This scenario forecasts that XRP ETF participation would grow slowly while RLUSD adoption provides utility without sparking extreme price moves. Trading volumes would remain steady but below July 2025 highs. 

Under this scenario, Ripple CEO’s crypto forecast of market-wide all-time highs could materialize while XRP follows the broader recovery without leading it.

Bearish Case ($1.50-$2.00)

XRP could drift toward $1.50-$2.00 if ETF outflows continue and macro headwinds persist. Weak network activity and stalled adoption would suppress momentum. The XRP price might test support near $1.45 as profit-taking increases despite regulatory clarity. The bearish XRP social sentiment would persist as capital concentrates in dominant assets.

What’s the Part Forward for the XRP Price?

XRP remains 50% below its July 2025 cycle high for three reasons: early holders took profits after the SEC settlement, capital rotated toward Bitcoin and Ethereum, and ETF demand hasn’t matched expectations. Wall Street targets $8 by year-end, but current price action shows the market isn’t buying that optimism yet.

The path higher requires ETF inflows accelerating past $3 billion, the CLARITY Act passing, and macro conditions turning risk-on. Until those catalysts align, XRP likely consolidates between $1.50 and $2.50 while waiting for the next breakout window.

Photo of Sam Daodu
About the Author Sam Daodu →

Sam Daodu is a crypto analyst who's spent nearly a decade making blockchain understandable—no easy task when most whitepapers read like fever dreams. He writes for 24/7 Wall St., covering Bitcoin, altcoins, and crypto market analysis for investors. Before crypto, he was a tech writer (back when explaining "the cloud" was peak innovation). Since 2018, he's written for CoinTelegraph, Yahoo Finance, The Block, Cryptonews, Zypto, Rain, and more—basically anywhere people want crypto news without the headache. Sam runs MacLabs Marketing, a content agency for crypto brands tired of sounding like AI wrote their website. He also publishes free crypto education on his site for Web3 enthusiasts who think "gas fees" is a typo. When he's not writing or staring at charts, Sam's either: - Watching anime (currently convinced One Piece has better tokenomics than most altcoins) - At the gym sculpting himself into a Greek god - Listening to the music your mum warned you only bad boys listen to Connect: LinkedIn | Email | MacLabs Marketing

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