Stock Splits Matter: What’s Coming Up This Month?

While stock splits are not as common as they were a couple of decades ago, a number of notable ones have happened in the past couple of years, including recent ones by Netflix and ServiceNow. Upcoming splits worth keeping an eye on include one by Southern Copper Corp. (NYSE: SCCO | SCCO Price Prediction) that will accompany its quarterly cash dividend.

Perhaps the most anticipated of last year was the 10-for-1 split from artificial intelligence darling Nvidia Corp. (NASDAQ: NVDA) in June. This was at about the time the stock lost its abundant momentum. Afterward, shares traded mostly between $99 and $135 apiece, until October. However, investor concern about delays in new chip shipments likely had a bigger impact on shares than the stock split.

So why the renewed interest in stock splits? Do they even matter?

What Is a Stock Split?

Multiplying (or reducing) the number of shares in a stake.

When a company effectively divides each share of its stock into two or more shares, the stock is said to have split. Looked at another way, the company issues additional shares to each shareholder proportionally based on their holdings. While the change lowers the value of each share, note that the value of an investor’s holdings remains the same. The stock’s overall market value also remains the same.

The most common stock split ratios are two for one and three for one. That means each share an investor holds effectively becomes two or three shares. In other words, a two-for-one split doubles the number of shares held while the value of each share likely is halved.

A reverse stock split works in the opposite direction. For instance, a one-for-two split would reduce the number of shares held by half, but the value of each remaining share would increase. It is one way for companies to avoid having so-called penny stocks and to meet listing requirements.

Why These Splits Matter

Is it about value or appearances?

As mentioned, a stock split does not change the value of the company. And research shows that, overall, post-split performance is evenly enough divided into upside and downside as to suggest that the changes are irrelevant. These splits are more about the sentiment for the company and its stock, a way to encourage investor interest with a sign that management is positive about prospects for the company. If investors didn’t notice or care about stock splits, presumably they wouldn’t make headlines. And companies might not even bother to make the change.

Why Do Companies Split Stocks?

Increasing demand for a stock and therefore the share price.

Splitting a stock makes shares more liquid, meaning more easily traded, and therefore increases trading volume. When a company’s share price rises significantly, that company may want to make shares more attractive to retail investors. Management often may have a target price range, and splitting the stock keeps the share value in that range.

Companies may also announce stock splits for media attention. In fact, companies do often see a boost in the share price after making such an announcement, due to increased investor excitement. Furthermore, splitting a stock may be a way for management to signal its expectations for future growth, also increasing demand for the stock.

Notable and Upcoming Splits

Stock splits past and future.

Some of the most notable splits include a seven-for-one split in 2014 by Apple Inc. (NASDAQ: AAPL). The share price increased afterward and pushed the market cap above $700 billion. The Tesla Inc. (NASDAQ: TSLA) five-for-one split in 2020 sent shares soaring and pushed its market cap over $400 billion. Nvidia Corp. (NASDAQ: NVDA) stock was volatile after its 10-for-1 split in 2024, and Chipotle Mexican Grill Inc. (NYSE: CMG) shares retreated after its historic 50-for-1 split that same year. However, when Amazon.com Inc. (NASDAQ: AMZN) had a two-for-one split in 1999, shares plunged afterward.

Here are some notable stock splits coming in the next few weeks to keep an eye on:

Though nothing has been announced, rumored stock splits this year worth watching for include Booking, Costco, Eli Lilly, and Meta Platforms.

Netflix Stock Price Prediction and Forecast 2026–2030