Roblox Rallies 10% on Analyst Upgrade. Is the Freefall Over?

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By Rich Duprey Published

Quick Read

  • Roblox (RBLX) jumped 10% after Roth Capital upgraded to Buy following Q4 bookings of $2.22B that beat expectations.

  • The Netherlands launched an EU investigation into Roblox minor safety protections on January 30 under the Digital Services Act.

  • Roblox guided 2026 bookings to $8.2B to $8.5B. This represents 22% to 26% growth and beat consensus of $7.87B.

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Roblox Rallies 10% on Analyst Upgrade. Is the Freefall Over?

© Roblox

Roblox (NYSE:RBLX | RBLX Price Prediction) has faced a prolonged downturn, losing more than half its value since hitting a 52-week high of $150.59 per share in late July last year. Much of the pressure stemmed from worries about user safety — especially for the many children on the platform. Ongoing concerns over inappropriate content, grooming risks, and insufficient protections weighed on the stock for months.

Yesterday, though, the stock jumped over 10%, closing at $73.45 per share after Roth Capital analyst Eric Handler upgraded the stock from Neutral to Buy and raised his price target from $78 to $84 per share. This followed a solid Q4 earnings release, helping reverse some of the recent declines. Could this mark the end of the stock’s freefall, or is it just a temporary bounce?

Safety Concerns and Regulatory Scrutiny Drag on Sentiment

Roblox has struggled with serious safety issues, particularly around protecting younger users. On Jan. 30, the Netherlands Authority for Consumers and Markets launched an investigation under the EU’s Digital Services Act. The review is examining whether the platform offers enough safeguards against risks to minors, such as abuse, deception, violent or sexual material, and privacy breaches, amid reports of inadequate measures. The probe is likely to last about a year. These issues helped trigger a further drop in the stock, which began a sharp descent last October

Growing regulatory attention in Europe, along with rising safety-related costs and fears of margin pressure, drove the sell-off. Investors wondered if heavy spending on safety would hinder growth or hurt profitability in the long run.

Strong Earnings Prompt Fresh Optimism

Roblox’s fourth-quarter results last week changed the conversation. Bookings hit $2.22 billion, comfortably beating expectations of about $2.05 billion. Daily active users climbed to 144 million (up 69% year-over-year), and total hours engaged soared 88% to 35 billion. For the full year, bookings rose 55% while revenue grew 36%.

Looking ahead to 2026, the company guided bookings to $8.2 billion to $8.5 billion — well above the consensus of roughly $7.87 billion, pointing to 22% to 26% growth. Management also signaled sustained strong engagement and better monetization ahead.

Roth’s Handler pointed to a “virtuous cycle” at work: continuous upgrades to creator tools lead to better games, which enhance the user experience and drive higher engagement. He noted fast growth among users 18 and older, a group that expanded 50% in the prior year and spends about 40% more than those under 18. Handler forecasts bookings growth above 20% annually for years to come. He sees the current valuation as appealing, setting his $84 target based on 2026 multiples of 7x enterprise value-to-bookings and 28x enterprise value-to-EBITDA. The upgrade shows renewed faith in Roblox’s core strengths and long-term potential, even with short-term challenges.

Key Takeaways

A single strong quarter doesn’t guarantee a lasting turnaround. Roblox needs to deliver consistent results over multiple periods to restore lasting investor confidence and show it can keep bookings growing without squeezing margins.

The EU investigation remains a significant risk, with potential fines, required changes, or extended uncertainty if issues are found.

Since January 2025, Roblox has introduced over 145 safety measures, including default limits for under-13 users, real-time AI moderation, restrictions on mature content and external links, age estimation for chat, and partnerships with law enforcement and safety groups. These efforts demonstrate commitment, but the ongoing review keeps safety in the spotlight.

Right now, Roblox stock isn’t one to buy aggressively. The recent rally brings some hope, yet the regulatory cloud and need for proven stability over several quarters call for caution until the outlook becomes clearer.

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About the Author Rich Duprey →

After two decades of patrolling the dark corners of suburbia as a police officer, Rich Duprey hung up his badge and gun to begin writing full time about stocks and investing. For the past 20 years he’s been cruising the markets looking for companies to lock up as long-term holdings in a portfolio while writing extensively on the broad sectors of consumer goods, technology, and industrials. Because his experience isn’t from the typical financial analyst track, Rich is able to break down complex topics into understandable and useful action points for the average investor. His writings have appeared on The Motley Fool, InvestorPlace, Yahoo! Finance, and Money Morning. He has been interviewed for both U.S. and international publications, including MarketWatch, Financial Times, Forbes, Fast Company, and USA Today.

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