20 Years on Wall Street Taught Me: Boomers Feel Safe With 5 High-Yield Dividend Giants

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By Lee Jackson Published

Quick Read

  • As we saw recently, the stock market is overbought and frothy after three years of double-digit gains.

  • With the potential for lower rates later in 2026, quality high-yield dividend stocks are a timely idea now.

  • Baby Boomers looking to add passive income always prioritize safety as much as dividend size.

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20 Years on Wall Street Taught Me: Boomers Feel Safe With 5 High-Yield Dividend Giants

© 24/7 Wall St.

After a 35-year career in the finance industry, including two decades as an institutional stockbroker at Bear Stearns, Lehman Brothers, and Morgan Stanley, I developed an institutional perspective on dividend-focused investing. My tenure at these premier Wall Street firms exposed me to fundamental analysis, credit evaluation, and risk management practices, which directly translate into selecting quality dividend-paying companies. Having witnessed firsthand the 2008 financial crisis and its aftermath—including the collapse of Bear Stearns and Lehman Brothers, from which I was fortunately spared as I had left both firms by 2004—I developed a keen appreciation for balance sheet strength, sustainable payout ratios, and the importance of dividends as a stabilizing force during market turbulence. I also learned that Baby Boomers using quality dividend stocks to generate passive income want safety as much as they want a reliable dividend.

By analyzing cash flow generation, capital allocation strategies, and management quality, I can identify companies with durable competitive advantages and the financial discipline to maintain and grow their dividends through economic cycles. Early in my career, I realized that dividend investing is not merely an income strategy but also a comprehensive framework for building wealth through companies that consistently return capital to shareholders, maintain financial stability, and offer high total-return potential. Most importantly, I learned that safety for Boomer retirees is critical, as they don’t have time to weather a massive Wall Street crash.

The five top companies we favor are the bedrock and pinnacle for dividend investors. All are the kinds of stocks that growth- and income-focused Boomer investors can buy now, tomorrow, next week, or next year and hold for the long term. All are rated Buy at top Wall Street firms that we cover here at 24/7 Wall St.

Why do we cover quality high-yield dividend stocks?

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Since 1926, dividends have accounted for approximately 32% of the S&P 500’s total return, while capital appreciation has accounted for 68%. Therefore, sustainable dividend income and potential capital appreciation are essential to total return expectations. A study by Hartford Funds, in collaboration with Ned Davis Research, found that dividend stocks delivered an annualized return of 9.18% over the past 50 years (1973 to 2023). Over the same timeline, this was more than double the annualized return for non-payers (3.95%).

Altria

One of the world’s largest producers and marketers of cigarettes and other tobacco-related products, this company offers value investors a compelling entry point and a generous 6.12% dividend yield. Altria Group Inc. (NYSE: MO | MO Price Prediction) manufactures and sells smokable and oral tobacco products in the United States.

The company primarily sells cigarettes under the Marlboro brand, as well as:

  • Cigars and pipe tobacco, principally under the Black & Mild and Middleton brands
  • Moist smokeless tobacco and snus products under the Copenhagen, Skoal, Red Seal, and Husky brands
  • on! Oral nicotine pouches
  • e-vapor products under the NJOY ACE brand

It sells its tobacco products primarily to wholesalers, including distributors and large retail organizations, such as chain stores.

Altria previously held over 10% of Anheuser-Busch InBev (NYSE: BUD), the world’s largest brewer. Last year, the company sold 35 million of its 197 million shares through a global secondary offering. That represents 18% of its holdings but still leaves 8% of the outstanding shares in its back pocket. Altria also announced a $2.4 billion stock repurchase plan partially funded by the sale.

Goldman Sachs has a Buy rating with a $72 target price.

Clorox

With products that never go out of style, and a reliable 4.04% dividend, this is the perfect buy for conservative investors. Clorox Co. (NYSE: CLX) is a multinational manufacturer and marketer of consumer and professional products.

The company operates through four segments:

  • Health and Wellness
  • Household
  • Lifestyle
  • International

The Health and Wellness segment consists of cleaning, disinfecting, and professional products marketed and sold under these brands:

  • Clorox
  • Clorox2
  • Pine-Sol
  • Scentiva
  • Tilex
  • Liquid-Plumr
  • Formula 409

Its Household segment consists of bags and wraps, cat litter, and grilling products marketed and sold under the Glad, Fresh Step, Scoop Away, and Kingsford brands in the United States.

The lifestyle segment comprises food, water filtration, and natural personal care products marketed and sold under the Hidden Valley, Brita, and Burt’s Bees brands. International products consist of those sold outside the United States. Its products in this segment include laundry additives, home care products, bags and wraps, cat litter, water filtration products, and more.

Jefferies has a Buy rating with a $151 target.

Kimberly-Clark

This American multinational personal care company primarily produces paper-based consumer products. Kimberly-Clark Corp. (NYSE: KMB) stock declined 23% in 2025, pushing it close to a 12-year low, and has raised its dividend for 53 consecutive years; the current yield is a rich 4.66%. Kimberly-Clark manufactures and markets personal care and consumer tissue products worldwide through three segments.

The Personal Care segment offers a diverse range of products, including:

  • Disposable diapers
  • Swim pants, training and youth pants, baby wipes
  • Feminine and incontinence care products, as well as related products under the Huggies, Pull-Ups, Little Swimmers, GoodNites, DryNites, Sweety, Kotex, U by Kotex, Intimus, Depends, Plenitud, Softex, Poise, and other brand names

The Consumer Tissue segment provides facial and bathroom tissues, paper towels, napkins, and related products under these brand names:

  • Kleenex
  • Scott
  • Cottonelle
  • Viva
  • Andrex
  • Scottex
  • Neve

The K-C Professional segment offers wipers, tissues, towels, apparel, soaps, and sanitizers under the Kleenex, Scott, WypAll, Kimtech, and KleenGuard brands.

In 2025, Kimberly-Clark announced it would acquire Kenvue Inc. (NYSE: KVUE) in a $48.7 billion deal, with a closing expected in the second half of 2026. The acquisition will create a combined consumer health and wellness company, with Kenvue shareholders receiving cash and stock. Kenvue shareholders will get $3.50 in cash plus 0.14625 shares of Kimberly-Clark stock for each Kenvue share they own.

Argus has a Buy rating with a $120 target price.

PepsiCo

This top consumer staples company reported solid third-quarter earnings. Trading at 18 times forward earnings with massive cash flow and a 3.36% dividend, PepsiCo, Inc. (NYSE: PEP) is a solid idea now.

Last year, activist investor Elliott Investment Management took a $4 billion stake in the worldwide food and beverage company, revealing a strategy to unlock value within the company’s iconic brand by focusing on core strengths, such as innovation and brand marketing, rather than its capital-intensive bottling operations. This move caused PepsiCo’s stock to surge, with Elliott believing the company could see over 50% upside if its proposed strategic changes were implemented. However, these changes would involve a very long-term transformation.

The Frito-Lay North America segment offers:

  • Lays and Ruffles potato chips
  • Doritos, Tostitos, and Santitas tortilla chips
  • Cheetos cheese-flavored snacks, branded dips
  • Fritos corn chips

Its Quaker Foods North America segment provides:

  • Quaker Oatmeal
  • Grits
  • Rice cakes
  • Natural granola and oat squares
  • Pearl Milling mixes and syrups
  • Quaker Chewy granola bars
  • Cap’n Crunch cereal
  • Life cereal
  • Rice-A-Roni side dishes

PepsiCo’s North America Beverages segment offers beverage concentrates, fountain syrups, and finished goods under these brands:

  • Pepsi
  • Gatorade
  • Mountain Dew
  • Diet Pepsi
  • Aquafina
  • Diet Mountain Dew
  • Tropicana Pure Premium
  • Sierra Mist
  • Mug

UBS has a Buy rating with a $190 target price.

Verizon

Shares of this American multinational telecommunications company continue to offer tremendous value. Verizon Communications Inc. (NYSE: VZ) trades 9.13 times its estimated 2026 earnings, is up almost 10% in 2025, and comes with a hefty 5.62% dividend. Verizon provides a range of communications, technology, information, and entertainment products and services to consumers, businesses, and government entities worldwide. It operates in two segments.

The Verizon Consumer Group segment provides wireless services across the United States through Verizon and TracFone networks, as well as through wholesale and other arrangements. It also provides fixed wireless access (FWA) broadband through its wireless networks and related equipment and devices, such as:

  • Smartphones
  • Tablets
  • Smartwatches and other wireless-enabled connected devices

The segment also offers wireline services in the Mid-Atlantic and northeastern United States through its fiber-optic network, Verizon Fios product portfolio, and copper-based network.

The Business Group segment provides wireless and wireline communications services and products, including:

  • FWA broadband
  • Data
  • Video and conferencing
  • Corporate networking
  • Security and managed network
  • Local and long-distance voice

Network access services to deliver various IoT services and products to businesses, government customers, and wireless and wireline carriers in the United States and internationally.

TD Cowen has a Buy rating and a $51 price target.

 

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About the Author Lee Jackson →

Lee Jackson has covered Wall Street analysts' equity and debt research and equity strategy daily for 24/7 Wall St. since 2012. His broad and diverse career, which included a stint as the creative services director at the NBC affiliate in Austin, Texas, gives him unique insight into the financial industry and world.

Lee Jackson's journey in the financial industry spans over 30 years, with nearly two decades as an institutional equity salesperson at Bear Stearns, Lehman Brothers, and Morgan Stanley. His career was marked by his presence on the sell side during pivotal Wall Street events, from the dot.com rise and bubble to the Long Term Capital Management debacle, 9/11, and the Great Recession of 2008. This is a testament to his resilience and adaptability in the face of market volatility.

Lee Jackson’s practical financial industry experience, acquired from a career at some of the biggest banks and brokerage firms, is complemented by a lifetime of writing on various platforms. This unique combination allows him to shed light on the intricacies and workings of Wall Street in a way that only someone with deep insider experience and knowledge can. Moreover, his extensive network across Wall Street continues to provide direct access for him and 24/7 Wall St., a privilege few firms enjoy.

Since 2012, Jackson’s work for 24/7 Wall St. has been featured in Barron’s, Yahoo Finance, MarketWatch, Business Insider, TradingView, Real Money, The Street, Seeking Alpha, Benzinga, and other media outlets. He attended the prestigious Cranbrook Schools in Bloomfield Hills, Michigan, and has a degree in broadcasting from the Specs Howard School of Media Arts.

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