Here’s Why Wall Street May Be Wrong on CarMax

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By Joel South Published

Quick Read

  • Stephens raised its price target on CarMax (KMX) to $43 from $39 while maintaining Equal Weight, betting that high-frequency data signals stronger unit sales acceleration in Q4 than Wall Street’s flat-to-down expectations, setting up a potential beat for a heavily beaten stock.

  • CarMax trades near 52-week lows with a heavily cautious analyst consensus, but the April 14 earnings call will be the critical test of whether real demand signals can stabilize the stock amid ongoing leadership transition and macro headwinds affecting the used-vehicle market.

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Here’s Why Wall Street May Be Wrong on CarMax

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Stephens raised its price target on CarMax (NYSE: KMX | KMX Price Prediction) stock to $43 from $39 while maintaining an Equal Weight rating ahead of the company’s April 14 Q4 FY2026 earnings release. The firm’s key argument: Wall Street may be too pessimistic on same-store unit sales, and high-frequency data suggests the quarter is tracking better than the buy side expects. For long-term investors watching a beaten-down name, the call is worth understanding before results hit.

So far this year, shares of KMX are up 2.77%, but over the past year, the stock has lost 51.21%.

Ticker Company Firm Action Old Rating New Rating Old Target New Target
KMX CarMax Stephens Price Target Raised Equal Weight Equal Weight $39 $43

The Analyst’s Case

Stephens argues that “tactical buyside players” are currently pricing in flat to down 2% same-store unit sales for Q4, but the firm’s read of high-frequency data providers points to an accelerating unit sales cadence during the quarter. If that read is correct, CarMax could deliver a positive surprise relative to muted expectations, which is a classic setup for a stock that has already absorbed significant bad news.

The price target raise also arrives as CarMax executes on a deliberate strategy outlined after Q3: lowering retail used unit margins to improve price competitiveness and increasing marketing spend on a total unit basis year-over-year. Management has also reaffirmed it remains on track to achieve at least $150 million in SG&A exit rate savings by end of fiscal 2027.

Company Snapshot

CarMax is America’s largest used-vehicle retailer, operating two segments: CarMax Sales Operations and CarMax Auto Finance. The company reported Q3 FY2026 revenue of $5.79 billion, with retail used unit comparable sales declining 9% year-over-year. A bright spot was CarMax Auto Finance, where income grew 9.3% to $174.7 million. The company is also navigating a CEO transition, with David McCreight serving as Interim President and CEO while a permanent search is underway.

Why the Move Matters Now

KMX shares currently trade at $40.31, down 49% over the past year and well below the 52-week high of $81.79. The stock trades at a trailing P/E of 13x and a forward P/E of 15x, with the consensus analyst price target sitting at just $40.08. The broader analyst community remains cautious, with 14 Hold ratings and four Strong Sell ratings versus only two Buy ratings. Prediction markets currently price a 55% probability that CarMax misses Q4 earnings expectations, underscoring how low the bar has been set.

What It Means for Your Portfolio

Stephens is not calling for a breakout, but it is flagging a potential disconnect between Street expectations and real-time demand signals. For retirement-focused investors, the Equal Weight rating signals caution is still warranted given the leadership transition, persistent macro headwinds reflected in consumer sentiment sitting at 56.6, and a used-vehicle market still adjusting to affordability pressures. The April 14 earnings report will be the critical test of whether the Q4 unit sales cadence Stephens is tracking translates into results that can finally stabilize this stock.

Photo of Joel South
About the Author Joel South →

Joel South covers large-cap stocks, dividend investing, and major market trends, with a focus on earnings analysis, valuation, and turning complex data into actionable insights for investors.

He brings more than 15 years of experience as an investor and financial journalist, including 12 years at The Motley Fool, where he served as an investment analyst, Bureau Chief, and later led the Fool.com investing news desk. He has also co-hosted an investing podcast and appeared across TV and radio discussing market trends.

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