The Music Business Is Doomed, Even If Digital Sales Keep Improving (AAPL)(WMG)

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By Douglas A. McIntyre Updated Published
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Cammonopoly_wideweb__430x3250Over the last few years, the reporting of revenue from commercial music sales has been a "good news, bad news" deal. Digital downloads of albums and songs keep rising. CD sales keep falling.

Since sales of CDs are more profitable than the digital business, the sum of these parts undermines the music industry’s ability to stay financially viable

According to The Wall Street Journal, CD sales dropped "from to 360.6 million in 2008, from 449.2 million a year earlier," a 20% plunge.  Including digital downloads, album sales only fell only 14%. Both numbers are bad enough to continue to destroy the value of music content companies such as Warner Music. Its shares trade at $3, down from almost $24 two years ago.

The movement of music consumption from CDs to devices like the Apple (AAPL) iPod will never solve the industry’s core problem. Even Warner could negotiate better royalty deals with its digital download partners, that would not save the company.

The typical consumer of music in the US, and most other countries, will cheat artists and music labels until they are bled out. Piracy is such a tremendous problem that it cannot be overcome by restructuring fees inside the music business. The real enemy is the lack of ethics among consumers who appear to think they have a God-given right to free albums and songs.

The irony of the industry’s problem is that, once it has lost too much money to be viable, consumers will begin to see labels and some artists reach the point where they can no longer make and deliver content. The leaches will have killed the host.

The music industry is doomed and with that the variety of content will begin to disappear as the profits come out of the business of making albums.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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