Yahoo!’s (YHOO) OMG! entertainment site was the most visited destination in the category in May, at least according to comScore, and the competition was not even close. June numbers could change considerably as TMZ, part of Time Warner’s (TWX) AOL, broke the Michael Jackson story.
Yahoo! has had its share of problems recently, the most troubling of which is the success of Microsoft (MSFT) search engine Bing!
But, Yahoo!’s ability to drive traffic to its own content properties is still extremely impressive and is likely to be the cornerstone of any turnaround of the company.
OMG! had 20.6 million unique visitors in May, up 65% from last year. TMZ.com was second with 9.9 million unique visitors, up 7%. People.com, part of Time Warner’s Time Inc unit, was next on the list with 8.2 million unique visitors, down 10%. Entertainment Weekly was in the N0.5 spot with 3.9 million unique visitors. It is also part of Time Inc.
Douglas A. McIntyre