The earnings of companies including Starbucks (SBUX) and Caterpillar (CAT) have been better than expected. A number of analysts and the press have pointed out that one-time cost cuts, including lay-offs, can’t be sustained. Top line revenue will have to begin to grow to fuel long-term earnings improvement.
The problem is greater than keeping earnings moving up.
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Starbucks and Caterpillar did well in the second quarter because each fired several thousand people and made other cost cuts.
Firms that have mass layoffs do a great deal of damage to the economy. It is damage that will eventually come back to bit them as unemployment undermines a chance for a rebound in consumer spending and capital investment.
The government may provide unemployment benefits to workers for a relatively brief period, but that will do nothing for the fortunes of a number of companies. Starbucks doesn’t take food stamps.
24/7 Wall St. TV executive producer: Philip MacDonald