A blockbuster drug from a pharmaceutical or biotech company simply means that the drug had $1 billion in annual sales. This now puts Grand Theft Auto even ahead of the launch of Call of Duty: Black Ops. Frankly it is amazing and above and beyond expectations.
This franchise’s next step is probably already how to figure out how to make even a larger debut for GTA 6 down the road. With a new video game terminal refresh cycle now imminent, you know that Take-Two and Rockstar Games are already looking down the road for the next big release from this franchise. It is just too easy to build upon success than it is to build something brand new that is unproven.
Take-Two’s company press release compared this to movies and past franchises by saying, “We believe this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone.”
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