Can Under Armour Outrun The Recession? (UA)

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By Douglas A. McIntyre Updated Published
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Under_armour_logoUnder Armour, Inc. (NYSE: UA) is set to report earnings on Tuesday around 7:00 AM EST.  The sporting apparel operation is expected to post earnings of $0.50 per share on $227.4 million in revenue.  For the current quarter, the company is expected to post $0.58 EPS on $226.8 million in revenue.

With its last quarter earnings report the sports apparel companyreiterated its 2008 net revenue outlook of $765 million to $775 million, again of 26% to 28% over 2007, and it saw 2008 income from operationsoutlook of $104.5 million to $105.5 million, a gain of 21% to 22%over 2007.

One key area to watch here is promotion and ad spending as that has been an issue that affected shareholders in the past.

Shares are up nearly 3% today at $18.62 and its 52-week trading rangeis $16.05 to $63.90.  The most recent short interest data shows thatthe stock had a 10.4 days to cover ratio with some 11.9+ million shareslisted as being in the short interest.  That was down from a priorreading of 13.1+ million shares.

With such a huge sell-off of roughly 70% from highs, you would thinkthat most of the bad news and the expected slowing spending environmentwould be factored into whatever guidance the company offers.  Theproblem is that even with a huge sell-off, the stock is not overly cheap incomparison to the overall market and to some peers.

Jon C. Ogg
October 27, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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