Barnes & Noble Continues Trek Toward Oblivion

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By Douglas A. McIntyre Updated Published
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Barnes & Noble Continues Trek Toward Oblivion

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Wracked by falling sales and losses, doubtlessly caused by the ongoing dominance of online book sales, particularly by Amazon.com, Barnes & Noble Inc. (NYSE: BKS) reported another quarter that shows it is in a flat spin. Its share price dropped more than 8% on the news to $5.90.

As a measure of what Wall Street believes eventually will happen to Barnes & Noble, its shares are down 38% in the past five years, while the S&P 500 is 129% higher. Barnes & Noble shares were as low as $4.65 in early 2018, but the recent bounce was not justified.

Revenue for the quarter that ended April 28 was $786 million, down from $821 million in the same quarter the year before. The company had a net loss of $21 million, compared to a loss of $13 million in the year-ago period. Barnes & Noble showed a cash balance of less than $11 million. The company has long-term debt of $158 million. Its market is only $450 million, a fraction of annual revenue.

Demos Parneros, the chief executive officer of Barnes & Noble, made a statement that is barely plausible:

In fiscal 2018 we developed a long-term strategic turnaround plan, which we continue to execute. Our plan, which includes sales improvements and cost reductions, is expected to yield immediate improvement in fiscal 2019, resulting in EBITDA of $175 million to $200 million, and further benefits in the following years. We also strengthened our leadership team in key areas of the business. They will be instrumental in overseeing the turnaround.

[nativounit]

The company’s outlook did not mention revenue at all.

Barnes & Noble still has 630 stores, which given the revenue attrition is probably too many. It also claims it has “one of the Web’s premier e-commerce sites, BN.com (www.bn.com).” That statement is not true.

It has been 17 years since nationwide bookseller Borders went under. Barnes & Noble has a plan for sales improvement, but that improvement is unlikely.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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