Costco’s Troubles

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By Douglas A. McIntyre Published
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Costco’s Troubles

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Costco Wholesale Corp. (NASDAQ: COST | COST Price Prediction) is often cited as the best-run large retailer in the United States. The opinion shows in the company’s share price. It is up 13% this year, while the market has risen 9% and larger rival Walmart’s stock is up less than 3%. However, Costco’s sales hit a wall in May, which should cause worry about the American consumer economy. (These companies have the best reputations.)
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Costco is the only large consumer retailer that charges money for people to shop in its stores. (Walmart’s Sam’s Club also charges, but it is a store aimed at businesses, not consumers.) A basic annual subscription is $60. Costco offers enough steep discounts that its members often think this is an extraordinary deal.
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In May, comparable store sales in the United States dropped 1.5% from the same period of last year. Revenue rose only 1.2% to $18.23 billion. Both were below the pace for the past 39 weeks. Costco has 587 stores in America, out of a worldwide total of 853.

Costco is a bellwether for the middle-class shopper. Based on its prices and the annual subscription, it is a step up demographically from Walmart and Target. If middle-class shoppers are worried about the economy, it shows up in Costco’s results.
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The middle-class consumer is at the heart of the part of the American population that drives gross domestic product. People who make less money do not have enough discretionary income to make a large difference. They spend most of their money on basics, and Walmart targets this group. Rich Americans are not enough of the population to show up much in very broad measures of consumer behavior.
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Consumer sentiment has been weak recently. Inflation is blamed for most of this. Worrying about an upcoming recession makes up most of the rest.

Costco’s June sales will be telling. Was May an aberration or the start of a pattern?

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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