Google Keeps Drumming Yahoo! (GOOG, YHOO, MSFT, TWX, IACI)

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By Douglas A. McIntyre Published
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Nielsen Online has a report out for MAY 2008 data on the top U.S. SEARCH PROVIDERS.  As a reminder, this is "US SEARCH" rather than global search.  But it shows that Google Inc. (NASDAQ: GOOG) is still killing Yahoo! Inc. (NASDAQ: YHOO).  This shows that total US search grew by 9.5% in May 2008 over May 2007.  A couple standout names were the large increase seen at Microsoft (NASDAQ: MSFT), followed by additional gains at IAC/InteractiveCorp. (NASDAQ: IACI) with its Ask.com, and lastly the drop seen at Time Warner Inc. (NYSE: TWX) for its AOL search unit.

Provider                          Searches(000)  Y/YChange MarketShare
ALL Search                        7,849,553         +9.5%       100.0%
Google Search (GOOG)      4,654,624        +15.4%        59.3%
Yahoo! Search (YHOO)       1,328,667        -13.8%        16.9%
MSN/Windows Live (MSFT) 1,043,848        +72.4%        13.3%
AOL Search (TWX)                322,454        -15.6%         4.1%
Ask.com Search (IACI)          168,568        +18.4%         2.1%

As a reminder, every single search measurement out there gives different levels of readings and frequently the data conflicts from source to source.

Jon Ogg
June 19, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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