Cuil: The Worst Tech Company Launch Of The Year

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By Douglas A. McIntyre Updated Published
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Goog_2A company that plans to compete with Google (GOOG) probably needs to get off to a good start. Google’s size and market share would make the task of getting into its business seem nearly impossible, and self-inflicted damage never helps an already risky beginning.

Enter Cuil, the search engine which claims to look at 121 billion web pages. That is a number about three times greater than Google. But, Cuil’s launch was such an extraordinary disaster, the residents of Googletown can sleep undisturbed tonight.

Cuil got as much publicity as any tech launch in a very long time. Stories ran in The Wall Street Journal, NY Times, TechCrunch, a number of wire services and at Yahoo! News. Most of the comments were favorable. Cuil was started in part by Google engineers. They should know what they are doing.

Intelligence can rarely trump common sense. The launch was a catastrophe. Someone forgot to consider the a safety net for problems. Someone forgot to go over all of the things that could go wrong on the first day

From when most of the press coverage began until late in the day, users going to Cuil got a message "no results because of a high load…Due to excessive load, our servers didn’t return results. Please try your search again."

Motorola said it would break apart one of its divisions today. The search phrase ‘Motorola breaks up division" bought back one result on Cuil. On Google, it returned over 646,000 results. Most of those probably aren’t relevant.

The search "John Edwards affair" should be a fairly easy one now that he has a mistress and love child. Cuil locked up, so no one will ever know what it would have produced.

Greg Penner of Madrone Capital Partners, Dave Strohm of Greylock Partners, and Dave Whorton of Tugboat Ventures put the VC money into Cuil. At this point, that investment is not worth much and it would be a miracle if that ever changes.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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