Global PC Sales Drop as Industry Faces Layoffs

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By Douglas A. McIntyre Published
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Meg Whitman recently said there would be no huge layoffs at Hewlett-Packard Co. (NYSE: HPQ). However, she can only look so far into the future, and her vision eventually will have to take into account the plunging sales of personal computers (PCs). The capacities of the software, chip and computer maker industries are too large, and that means they will need to be cut soon.

Gartner released a new report on PCs shipped in the third quarter of this year. The results cannot be seen as any better than a disaster:

Worldwide PC shipments totaled 80.3 million units in the third quarter of 2013, an 8.6 percent decline from the same period last year, according to preliminary results by Gartner, Inc. This marks the sixth consecutive quarter of declining worldwide shipments.

Hewlett-Packard, Lenovo and Dell Inc. (NASDAQ: DELL) might be cheered by very small ticks up in market share, but any optimism is an illusion. The chance for better sales in developed markets has died. Inexpensive Google Inc. (NASDAQ: GOOG) Android-powered tablets have taken a primary place in emerging markets.

Based on the employee size of the industries that are dominated by the PC companies, led by Microsoft Corp. (NASDAQ: MSFT) and Intel Corp. (NASDAQ: INTC), there are too many workers to serve a collapsing market. That will only become a more significant matter as PC shipments decline by nearly double digits. And the PC companies have too small a stake in the tablet and smartphone markets for them to rekindle falling sales. The center of the computing industry has shifted to Apple Inc. (NASDAQ: AAPL), Qualcomm Inc. (NASDAQ: QCOM) and Samsung. The hold of these companies on the sales of a new generation of machines is as strong as Microsoft and Intel had on the PC industry only three or four years ago.

How many employees is too many in the PC sector? Among the leaders, the total worker base runs into the hundreds of thousands. That is far, far too large a figure.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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