As Samsung Passes Motorola (MOT) Handset Business Becomes Worthless

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By Douglas A. McIntyre Published
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After Motorola’s (MOT) global handset market share dropped from 22% two years ago to 14% more recently, it could hold on to one prize. It was still the top selling handset company in the US. That may have changed. Samsung may have taken the lead.

According to The Wall Street Journal "Motorola’s U.S. cellphone sales are dropping so sharply — and Samsung is catching up so quickly — that the South Korean company may soon knock Motorola from the perch it has held in the U.S. since it invented the cellphone in 1983."

Motorola’s handset division lost over $1 billion last year on revenue of $19 billion. This year, the loss could balloon to $2 billion on much lower revenue. The company put the division up for sale last year, and, as far as anyone knows, there were no offers.

After relentless pressure from its unfriendly shareholder Carl Icahn, Motorola decided to split itself into two companies. One would hold the handset operations, and the other would keep home products, enterprise solutions, and the firm’s government business. Those businesses are profitable and should command a good multiple of operating income.

But, what is the handset division worth now? Motorola’s stock has come down from over $26 to under $10 in two years. Almost all of that value is due to poor performance in handsets. That would have given that portion of the company a notional value of at least $15. With the company trading at $9.55 what happened to that value?

The answer is that it is gone. Whatever value the Motorola handset operation has is in the potential that it can be turned around. That may be better than a long shot, but not by much.

When MOT shareholders get their stock certificates for the handset business, they should not be surprised if those shares only trades for a couple of dollars.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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