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Telecom & Wireless

T-Mobile Offers Plan for Old People

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By Douglas A. McIntyre Updated Published
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T-Mobile Offers Plan for Old People

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T-Mobile US Inc. (NASDAQ: TMUS) recently targeted the senior part of the population with new deals for people 55 and older. While it is a sort of age discrimination, the plans are among a long list of financially favorable treatments to the aged given by American companies.

Under the programs:

The Un-carrier just did it again — eliminating a huge pain point for a generation of rule breakers that gave us the Mobile Era. T-Mobile (NASDAQ: TMUS) CEO and President John Legere just announced T-Mobile ONE™ Unlimited 55+, giving Americans age 55 and up the wireless they truly deserve. Starting August 9, qualified customers can get two lines of T-Mobile ONE — America’s best unlimited on America’s best unlimited network — for just $60, taxes and fees included, with Autopay. And that comes with unlimited talk, text and 4G LTE data along with great T-Mobile ONE benefits, making T-Mobile ONE Unlimited 55+ the best deal — hands down — for today’s modern, mobile adults age 55+. It’s such a sweet deal that we’re checking IDs!

T-Mobile’s array of special deals has helped the company. The new promotion for older Americans is only the latest. T-Mobile has an arrangement by which it will pay off phone costs for people who had service with other carriers. The deal is done via a prepaid card. The carrier recently launched a family plan that includes four lines for $40 each. T-Mobile says taxes and fees are included.

[nativounit]
T-Mobile has had great success with its versions of tiered-price strategy. It has continued to take market share from rivals AT&T Inc. (NYSE: T), Verizon Communications Inc. (NYSE: VZ) and Sprint Corp. (NYSE: S). It passed Sprint to become the third largest carrier in the United States. In the June quarter, T-Mobile added 1.3 million net subscribers. That was the 17th quarter in a row in which it added over a million subscribers.

So far this year, T-Mobile shares are up 11%, while AT&T and Verizon are each off nearly 9%. The old people plan likely gives T-Mobile another way to walk off with new customers.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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