Starbucks CEO Brian Niccol

Starbucks CEO Brian Niccol Articles

Starbucks says it will be eliminating some promotions and discounts. Will that make customers and investors happy?
Some 500 Starbucks stores have union labor. That makes keeping costs in check and raising revenue a challenge for the new CEO.
The new Starbucks CEO will spend the next 100 days at its stores, where he will discover that in many locations the employees play loud music.
Starbucks locations that do not open on time reveal a deep problem with the company. Poor service leads to unhappy customers.
New Starbucks CEO Brian Niccol has revealed his turnaround plans for the company. Does he understand what he's in for?
Enthusiasm over the new Starbucks CEO has worn off. The coffee purveyor has several problems that could take years to solve.
24/7 Wall St. Insights The compensation of its new CEO is about 10,000 times the median pay of a Starbucks Corp. (NASDAQ: SBUX) employee. Also: 2 Dividend Legends to Hold Forever. According to his...
Before the new Starbucks CEO can even set up his remote office, the company decided to release its popular pumpkin spice latte early.
New Starbucks CEO Brian Niccol faces challenges from consumers who want to pay less for their orders and fierce competition in China.