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Cars and Drivers

Europe Won’t Be So Easy For Toyota

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By Douglas A. McIntyre Published
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Forbes car expert Jerry Flint says that Toyota (TM) is making gains in Europe. With a market share of 6.3% that may be true, although it is well short of the 15% plus that the Japanese car maker has in the US.

But, Europe car companies have a few advantages. One is that there are a number of them. They tend to be well-financed and successful. VW, BMW, Renault, Mercedes, and the US units of Ford (F) and GM (GM) are likely to aggressively defend their turf after watching what Toyota did in North America. And, they have probably learned a number of lessons by watching how Toyota beat up on US car companies.

Local buyers also likely to stick with their local brands. Some of the car companies in Europe are still among the largest employers in their countries. A slick looking Toyota is not going to change that.

The EU may even get into the game. It certainly has a habit of defending local business interests. Why should Toyota get better treatment?

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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