Ford F-150 Hybrid Finishes Last in Reliability

By Douglas A. McIntyre Published Nov 16, 9:30AM EST

Follow 24/7 Wall St. on Google

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Ford F-150 Hybrid Finishes Last in Reliability — © PierreDesrosiers / iStock Unreleased via Getty Images

The Consumer Reports reliability study is among the best-regarded and widely read studies of vehicles sold in America. Only research from J.D. Power matches it in buyer regard. Consumer Reports just released its study for 2023 model and brand reliability. The Ford F-150 Hybrid finished last. It is a model of the best-selling vehicle in America, the Ford F-series pickup.
[in-text-ad]
Brands and models were rated on a scale of 1 to 100. The Ford F-150 Hybrid received a reliability score of 4. The Toyota Corolla Hybrid finished first with a score of 93. The Ford F-150 Hybrid was part of a trend. According to Consumer Reports, “Full-Sized Pickup Trucks is the least reliable category, with an average score of 30.”
[nativounit]
The universe of people queried for the Consumer Reports study was huge, covering over 300,000 car owners. Reliability for the 2023 models was based on data from the past three model years.

The F-series pickups have been the best-selling vehicles in the United States for four decades. Total annual sales often reach 700,000. The F-series makes up over 35% of Ford’s total vehicle sales, so it is essential to Ford’s success. Ford F-150 Hybrid is only one of several versions of the F-series that are available.
[wallst_email_signup]
Reliability has been a huge hurdle for Ford. The Wall Street Journal’s recent “At Ford, Quality Is Now Problem 1” article points out that Ford’s reliability problem may take several years to fix. In the meantime, it could cost Ford sales. The article also points out, “Ford took hefty charges against its earnings several times in the last decade to address issues, and it contended with bungled new-model launches that led to delays.”
[recirclink id=1182411]
Ford is locked in a battle for the industry’s future, primarily electric vehicles (EVs). It has just launched its F-150 Lighting, which should be the best-selling model in its EV line because millions of Americans already own an F-series vehicle.

The last-place finish of the Ford F-150 Hybrid in the Consumer Reports study shows how far Ford has to go.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.