The Return Of The “Pony”. Mustang Gas-Powered Version Tops Mach-E

By Douglas A. McIntyre Published Jul 8, 7:07PM EDT

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The Return Of The “Pony”. Mustang Gas-Powered Version Tops Mach-E — © Natursports / Shutterstock.com

The Mustang Mach-E, which is one of Ford’s flagship EVs, has an odd brand origin. It is an EV crossover, named after an iconic gas powered sports car which was launched in 1964. Sales blew through Ford’s (NYSE: F | F Price Prediction) expectation; Over 400,000 Mustangs were sold that first year. The gas powered Mustang is back. It outsold the Mach-E in the second quarter.

According to Carscoops, Ford sold 10,178 Mach-Es between April and June. That is down 19.5% from the same period last year. Gas powered Mustang sales were 14,175, up 3.2% based on the same yardstick.

Obviously, Mustang sales are not what they were. However, Mach-E sales are not what they are supposed to be. In 2021, Ford said it would invest $30 billion in EV development. In 2022, Ford said its annual production run rate for EVs would be 600,000. The company has never come close. Total EV sales in the second quarter were 16,428 down 31.4%. Sales of Ford’s other EV flagship, the F-150 Lightning, were 5,842 for the second quarter, down 26.1%.

The Mustang news is yet another demonstration about Ford’s dismal EV sales. Ford’s US EV market share was just over 7% in February. Despite all its trouble’s Tesla’s was 45.2%. Ford has a long way to go before it can challenge Tesla. If Tesla can turn around sales, or even stop the fall off, Ford may not catch it at all.

Mustang is an ancient brand, Ford celebrates its 60th anniversary on April 17. Ford’s announcement said It’s synonymous with fun, freedom, performance and a touch of rebellion – and fans around the world are today celebrating as the iconic Ford Mustang turns 60.” The Mach-E may never see its 60th birthday.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.