Will Anyone Even Bother Looking At Apple’s Earnings? (AAPL)

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By Douglas A. McIntyre Updated Published
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Apple Inc. (NASDAQ:AAPL) is a stock that keeps going and going.  Shares opened up at an all-time high at $140.38 today and we don’t even have its earnings until next week, and that really makes you wonder if this earnings report matters outside of what the company guides for the rest of calendar 2007.  The iPhone came out literally with about 30 hours left in the quarter and its operating system delay was noted early enough for damage to be minimized.  Apple has also been gaining market share in Mac computer sales.

What is amazing is that there was not even a "sell the event" reaction in Apple shares other than what ended up being less than a 1% stock drop after nearly a 50% gain in 2007 before the iPhone launch.  In fact, that was only a 1-day drop and shares are up almost another $20.00 from that day.  We’ll be doing an Apple earnings preview next week, but it’s a real wonder if the actual earnings will even be looked at.  Making any bets against this company other than a very short-term trade here and there would have been a painful experience.

Jon C. Ogg
July 19, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers. 

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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