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Consumer Electronics

Drives to Bolster Smartphone Market Share May Be a Boon for Customers

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By Paul Ausick Updated Published
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samsung-galaxy-s5
Samsung Electronics Co. Ltd.
For the three months ending in February, Apple Inc. (NASDAQ: AAPL) grew its share of the U.S. smartphone market by 0.1% compared with the three month period ending in November, from 41.2% to 41.3%. At the same time, Samsung Electronics grew its share of the smartphone market by 1%, from 26% to 27%. Over two-thirds of all smartphone sales in the U.S. are made by these two companies.

The data comes from the latest report on the U.S. smartphone market from comScore Inc. (NASDAQ: SCOR).

On the operating system (platform) front, Apple gained 0.1% share in the three-month period to post a total of 41.3% of the platform market. Google Inc.’s (NASDAQ: GOOG) gained 0.2% share during the period, and continues to hold over half the platform market, with a 52.1% share. BlackBerry Ltd. (NASDAQ: BBRY) dropped 0.6% to post a 2.9% share, while Microsoft Corp. (NASDAQ: MSFT) gained 0.3% to post a 3.4% share.

The mobile sites with the greatest reach belong to Google (89% total reach), followed by Yahoo! Inc. (NASDAQ: YHOO) sites with 85.7% reach and Facebook Inc. (NASDAQ: FB) with 85%. Facebook’s mobile app reaches 75.7% of all smartphone users and its Instagram app has a reach of 28.1%. Of the top ten mobile smartphone apps measured by reach, Google continues to hold five spots.

There were no big changes in the three-month period mostly because we’re in that period when what were new products are getting a few wrinkles and new products, though still several months in the future, cannibalize sales. For buyers who don’t need the latest and greatest toy the moment it hits the street, this is a good time to poke around for bargains on the currently new, but soon-to-be-old products.

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About the Author Paul Ausick →

Paul Ausick has been writing for a673b.bigscoots-temp.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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