Beretta’s New Super Rifle

By Douglas A. McIntyre Updated Mar 19, 8:47AM EDT · Published Jul 23, 6:43AM EDT

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Gun company Beretta is tone deaf when it comes to calls for restrictions on powerful guns sold in the United States. It must be the chance to make money.

Beretta’s website carried an announcement that the ARX100 is “shipping now.” Beretta markets the rifle as “Italian Design — American Built.” Regardless of its origins, the gun is unusually powerful.

Beretta marketers announced:

The ARX100 was engineered with one purpose in mind: to be today’s best tactical semiauto rifle. It takes the concept of a modular rifle to futuristic levels, while maintaining an absolutely simple operation that make it ultra-reliable. With ambidextrous controls, easily-replaceable barrel and virtually endless possibilities for customization and accessorization, the ARX100 is adaptable to any firing scenario and is perfect for today’s most demanding tactical shooter.

In common usage, “tactical shooter” is one of the descriptions of video game features.

The rifle is remarkably sturdy, according the Beretta:

The ARX100 features a constant contact/short-stroke gas piston system that makes it feed and fire under the most unforgiving conditions. The lightweight technopolymer receiver allows for reliable operation with virtually no lubricants. To make maintenance easy and trouble-free, this rifle has no pins and can be completely disassembled in a matter of seconds with no tools at all.

And maybe most important of all, the ARX100 is reasonably priced at $1,950, which does not include bullets.

For the real gun lover, the ARX100 is available at hundreds of locations, as this helpful search tool at the Beretta website shows.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.