Consumer Confidence Rockets Higher, but Timing Misses Latest Woes

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By Jon C. Ogg Published
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The Conference Board has released a consumer confidence reading so strong you might wonder about its validity. That being said, the cutoff date for the preliminary results was August 13, which means that it does not take any of the recent stock market and China carnage into account.

The Consumer Confidence Index rose to 101.5 in August from 91.0 in July. A gain was seen in the Present Situation Index to 115.1 in August from 104.0 in July, and the Expectations Index rose to 92.5 in August from 82.3 in July.

Consumers’ views of current conditions were considerably more favorable. Those saying business conditions are “good” fell from 23.4% to 23.2%, and those claiming business conditions are “bad” fell from 18.2% to 17.6%.

Consumers were more positive about jobs. Those stating jobs are “plentiful” rose from 19.9% to 21.9%. Those claiming jobs are “hard to get” fell from 27.4% to 21.9%.

Consumers’ optimism about the short-term outlook also improved in August. Consumers expecting business conditions to improve over the next six months rose from 15.3% to 15.8%, and those expecting worse conditions fell from 10.3% to 8.3%.

Also, those anticipating more jobs in the coming months rose from 13.7% to 14.6%, while those expecting fewer jobs fell from 19.0% to 13.6%.

Consumers expecting their own income to rise fell from 17.0% to 16.2%. Those expecting a decline fell from 11.3% to 10.0%.

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The Conference Board said:

Consumer confidence rebounded in August, following a sharp decline in July. Consumers’ assessment of current conditions was considerably more upbeat, primarily due to a more favorable appraisal of the labor market. The uncertainty expressed last month about the short-term outlook has dissipated and consumers are once again feeling optimistic about the near future. Income expectations, however, were little improved.

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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