Human Error Cripples Rivian Stock

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Human Error Cripples Rivian Stock

© PeopleImages / Getty Images

24/7 Wall St. Insights

Investors must wonder why Rivian Automotive Inc. (NASDAQ RIVN) said its supplier problems drove its stock down. As it cut its 2024 production targets to 47,000 to 49,000, management said, “Rivian is experiencing a production disruption due to a shortage of a shared component on the R1 and RCV platforms.” It turns out that the real problem was a “miscommunication.”

According to Bloomberg, “The answer lies in a miscommunication earlier this year between Rivian and its supplier, Atlanta-based Essex Furukawa, which has left the carmaker without access to copper windings, a core component in the electric-vehicle motors that Rivian makes in-house.” The electric vehicle (EV) maker did not indicate correctly what its demand for these parts would be.

It is the kind of human error one would expect from a car company that has built so little demand for its products. Rivian only delivered 13,157 vehicles last quarter, certainly losing tens of thousands of dollars on every vehicle it sells. While people outside cannot calculate that future, the company would need deliveries several times that to make money. The parts shortage almost has to undermine revenue this year.

If the company’s past is any indication, it will post $1.5 billion in revenue for the third quarter and lose about $1 billion. Investor confidence is gone. Rivian went public at $71 a share in November 2021. Investors are lucky now if the stock changes hands at $10.

It is said so often that it sounds like a broken record. Rivian has no future as an independent company.

Three Glaring Problems Facing Rivian

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618