Executives Who Could Replace Ford CEO Farley

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By Douglas A. McIntyre Published

Quick Read

  • Current CEO Jim Farley has lasted longer than most Ford Motor Co. (NYSE: F) chief executives, but his results speak for themselves.

  • Here are several logical replacements that the board should consider.

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Executives Who Could Replace Ford CEO Farley

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Ford Motor Co. (NYSE: F | F Price Prediction) stock has been close to flat over the past five years. The automaker has spent billions of dollars on electric vehicle (EV) development, but says it has built a new assembly process to create a financial return on the sector…eventually.

Executive Chair Bill Ford has chewed through chief executives since 1999. The current CEO, Jim Farley, has lasted longer than most. However, Farley’s results speak for themselves. Additionally, the Ford family has to be concerned about the executive chair’s performance.

There are several logical replacements for Farley. Each is well known in the industry and has a track record of success.

Mark Reuss, the president of General Motors, runs GM’s infrastructure. This includes product management, manufacturing, and R&D. He has significant overseas experience with China and South America. Perhaps most importantly, he is in senior management at a car company that is more successful in its home market than Ford is.

Tetsuo “Ted” Ogawa is president and chief executive of Toyota Motor North America. He has extensive experience in China. Toyota’s market share in the United States is larger than Ford’s.

Randy Parker is CEO of Hyundai and Genesis Motor North America Hyundai Motor Company. He has held senior roles at GM and Nissan. Hyundai’s U.S. market share, which includes Kia sales, at 11% is almost as large as Ford’s at 13%.

Tom Zhu is Senior Vice President, Automotive, at Tesla. He reports directly to Elon Musk. He ran Tesla’s China operation and oversaw the building of a gigafactory.

John L. Thornton is Ford’s lead director. He has extensive China experience. Currently a professor at the Tsinghua University School of Economics and Management in Beijing, he was also president of Goldman Sachs. He was elected to Ford’s board in 1996, three years before Bill Ford was named chairperson. Because of his age, Thornton likely would not stay for long.

Ford Stock Price Prediction and Forecast 2025-2030

 

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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