Tesla Should Buy GM

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Quick Read

  • Tesla Inc. (NASDAQ: TSLA) relies on car sales but has a falling market share.

  • Would acquiring General Motors Co. (NYSE: GM) solve Tesla’s problems?

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Tesla Should Buy GM

© Maja Hitij / Getty Images News via Getty Images

Tesla Inc. (NASDAQ: TSLA | TSLA Price Prediction) has a problem. It says it is not a car company but a robotics and AI company. That pitch only goes so far. Almost all its revenue comes from car sales, and those sales are faltering. They are falling in the European Union, troubled in China, and battered in the United States. Tesla has a problem. People want to drive gasoline-powered cars. That could persist for years, particularly in parts of Europe and the U.S.

Tesla’s share of the U.S. electric vehicle (EV) market has fallen to less than 45%. It used to be 80%. EV sales from General Motors Co. (NYSE: GM), Ford Motor Co. (NYSE: F), and Hyundai are damaging that share. None of these has 10% of the market. However, together, they pose a threat.

Even GM and Ford have been throttled in terms of their EV ambitions. GM just took a $1.6 billion write-off due to a slowdown in its EV operations. The GM message is simple. EV sales have cratered since the end of the federal government’s $7,500 tax credit. Ford’s EV sales were less than 5% of its total unit sales through the first three quarters of this year.

iSeeCars says that EV sales as a percentage of all new-car sales in the U.S. will drop from 8% to 4% due to the end of the tax credit. It forecasts a drop to 4% through 2027. Tesla is painted into a corner, no matter how much it improves its cars. Additionally, buyers are skeptical of its self-driving technology, and some believe it is dangerous following a string of accidents.

Tesla’s market cap is $1.43 trillion. GM’s is $54 billion. A buyout would capture 17% of the US auto market, well ahead of the second- and third-place companies, Toyota and Ford.

Why Would Tesla Buy GM?

General Motors
Bill Pugliano / Getty Images News via Getty Images

Why would Tesla buy GM? On the one hand, it would be a defensive move. It would give Tesla a huge foot in a part of the market, combustion-engine cars, that will not decline sharply for years.

A second reason to buy GM is that Tesla’s new technologies could be offered to 17% of the U.S. market, rather than the 2% it currently reaches. It could not achieve that level of penetration for its AI-driven features, perhaps for as long as a decade.

The third reason for a buyout is not apparent, but important. GM has more than 7,000 dealers, which is the largest dealer footprint among U.S. car companies by far. These would finally give Tesla the platform to get its products to a network of dealers, which are almost universal in their proximity to Americans. It would also give Tesla a huge blanket of service operations.

The Harvard Business Review released an important paper in 2011 that was titled “Secure Your Flanks, Protect Your Business.” Tesla has a small footprint in the U.S. GM has a giant one. Gasoline-powered cars will rule the U.S. for years. Tesla’s U.S. dreams are far away.

Tesla Stock Price Prediction and Forecast 2025–2030

 

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618