I can’t stop buying Meta Platforms (NASDAQ:META | META Price Prediction), and every pullback in 2026 has pushed me to add more. The stock trades at $659.15 this week, essentially flat year-to-date after a 2.62% weekly dip, and the market’s hesitation looks like my opportunity. Here are the three reasons I keep wiring money into this position.
Reason 1: The Growth Keeps Accelerating
Meta closed 2025 with revenue of $200.97 billion, up 22.17% year over year, and Q4 revenue of $59.89 billion grew 23.78%. Advertising alone rose 24% to $58.13 billion, with ad impressions up 18% and average price per ad up 6%.
That is a company at roughly $1.45 trillion in value still compounding like a mid-cap. The Family of Apps now reaches 3.58 billion daily active people, up 7%, and management beat EPS estimates in 7 out of 8 quarters. Q4 reported EPS of $8.88 beat the $8.22 consensus by 8.03%.

Reason 2: The Cash Engine Funds the Ambition
The reason I tolerate the $115 to $135 billion capex plan for 2026 is that Meta generated $115.8 billion in operating cash flow in 2025, up 26.8%, and still produced $43.59 billion of free cash flow after a 87% capex ramp.
Family of Apps operating income hit $30.77 billion in a single quarter. Management returned $26.26 billion in buybacks and $5.32 billion in dividends last year, and they still guided that 2026 operating income will exceed 2025 levels despite the infrastructure build.
At a 29 P/E for a business growing sales above 22%, I keep pressing.
Reason 3: The AI Moat Keeps Widening
Meta AI crossed roughly 1 billion monthly actives, glasses sales more than tripled last year, and CFO Susan Li flagged a 30% increase in output per engineer since the start of 2025.
Zuckerberg’s framing sealed it for me: “We are now seeing a major AI acceleration. I expect 2026 to be a year where this wave accelerates even further on several fronts.” The 92.7% crowd probability that Meta beats its upcoming quarter tells me I’m not the only one seeing it.

What Could Go Wrong, And Why I Haven’t Flinched
The honest risk is that 2026 capex of $115 to $135 billion, combined with $19.2 billion in Reality Labs losses and long-term debt climbing to $58.7 billion from $28.8 billion, could compress margins longer than anyone expects.
That concern hasn’t changed my thesis because the ad engine is funding the AI build in real time, and operating margins still landed at 41% while that spending was already ramping.
Why I Keep Buying
I plan to keep adding because the analyst consensus target sits at $855.11, the stock is basically flat YTD while fundamentals stepped forward, and Zuckerberg’s stated mission is blunt: “I’m looking forward to advancing personal superintelligence for people around the world in 2026.” Every quarter Meta funds that vision from its own cash flow is a quarter I want more shares.