Our Apple (NASDAQ:AAPL | AAPL Price Prediction) call coming out of a blockbuster March quarter is straightforward. The 24/7 Wall St. price target for Apple is $331.17, implying 22.05% upside from the $271.35.
Our recommendation is buy, with a model confidence of 90%. Apple just printed its best March quarter ever, and the proprietary 247Factor flags durable momentum across iPhone, Services, and capital returns.
| Metric | Value |
|---|---|
| Current Price | $271.35 |
| 24/7 Wall St. Price Target | $331.17 |
| Upside | 22.05% |
| Recommendation | BUY |
| Confidence Level | 90% |
A Record March Quarter Reset the Story
Apple is up 6.92% over the past month and 28.24% over the past year, trading just 3% below its 52-week high of $288.35. Year to date, the stock is essentially flat at -0.09%, but the post-earnings reaction tells the real story.
Q2 FY2026, reported April 30, delivered revenue of $111.18 billion, up 16.6% YoY, with EPS of $2.01 beating the $1.94 consensus, the 8th consecutive quarterly beat.
iPhone revenue hit a March-quarter record of $56.99 billion on iPhone 17 demand, Services set an all-time record at $30.98 billion, and Greater China returned at $20.50 billion. The board authorized a fresh $100 billion buyback and lifted the dividend 4% to $0.27. Shares popped 2.7% in the hour after the filing.

The Case for $375 and Higher
The bull case rests on Services compounding at high margins, an installed base of 2.5 billion active devices, and an iPhone replacement cycle re-energized by Apple Intelligence. Polymarket traders assign an 85% probability to a foldable iPhone shipping before 2027 and a 91.5% probability for iPhone 18 in 2026, both of which would extend the upgrade tailwind.
Our internal bull scenario sees AAPL reaching $375.83 by May 2027, a 38.5% total return. With 31 buy ratings versus only two sells, the Street is positioned for further upside revisions if Services keeps printing records.
What Could Go Wrong
The bear case starts with valuation. Apple trades at roughly 35x trailing earnings and 54x book, leaving little margin for error if China policy, tariffs, or component supply tightens. Insider activity has skewed toward net selling across 58 recent transactions, and a rotation out of mega-cap tech could compress multiples regardless of fundamentals.
Our bear scenario lands at $283.77 by May 2027, a still-positive 4.58% return. Bulls would counter that insider selling is largely automated 10b5-1 activity and that the $100 billion buyback alone removes meaningful float at current prices, cushioning any multiple compression.

The Bottom Line
Stacking record results, a freshly authorized buyback, and an inflection in China, I land on buy with our 24/7 Wall St. price target of $331.17 and 90% confidence.
The bull thesis strengthens if Services keeps holding double-digit growth and iPhone 18 ships on schedule. The thesis weakens if Greater China revenue rolls over or tariff escalation forces a margin reset. The risk-reward into the iPhone 18 cycle skews favorable.
Apple Price Prediction 2026-2030
Looking further out, here is where our 24/7 Wall St. price target model projects AAPL could trade, assuming current growth and capital-return trajectories hold.
| Year | 24/7 Wall St. Price Target |
|---|---|
| 2026 | $331 |
| 2027 | $365 |
| 2028 | $405 |
| 2029 | $448 |
| 2030 | $494 |
These projections assume Apple continues executing on Services, AI integration, and aggressive buybacks. Material upside or downside could come from a foldable launch, a regulatory hit to App Store economics, or a sustained China demand shift.