Nintendo Brings 3D To Video Games

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By Douglas A. McIntyre Updated Published
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Nintendo has been able to keep a lead over Microsoft (MSFT) and Sony (SNE) in the high-end game console business. Its Wii routinely outsells the Xbox 360 and PS3. Now Nintendo plans to improves its position in the market for smaller hand-held game devices.

The Japanese consumer electronics company will launch a version of its DS that will allow people to play video games in 3D without wearing the ridiculous glasses that many 3D forms of entertainment require. The new product should help Nintendo gain more ground over Sony and Microsoft.

According to Reuters, Nintendo plans to launch the product in June. Sony also plans to add some form of 3D capacity to its PS3, but it is not a portable device which may give Nintendo a substantial edge.

The 3D experience has been a commercial success in the movie business recently. The leader in that industry, IMAX, has seen demand for its products surge. The firm’s share price has gone from a 52-week low of just over $4 to $16.30. But, the IMAX experience in one where the consumer sits in a theater seat. Nintendo is gambling that people will want the a similar experience in a device that they can carry with them.

3D is no longer the fad that it has been for more than 50 years.  But, whether the public wants 3D on a tiny screen is still an open question.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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