Target Needs to Fire CEO Brian Cornell

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By Douglas A. McIntyre Published
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Target Needs to Fire CEO Brian Cornell

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Target is among the worst dumpster fires in the retail industry over the past several years. Its board decided to raise the company’s dividend, which hardly offsets the mistakes made by Chair and CEO Brian C. Cornell. He has nearly ruined Target, and it will take a very long time for it to recover.
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A recent Wall Street Journal article analyzed inventory to sales at America’s largest retailers. Target’s figures were particularly horrible.
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Target’s stumbles managed to produce earnings that drove the stock down 25% when they were announced. This was described as the stock’s worst day since Black Money in 1987. Whether it was hyperbole or not, Target’s stock is down 33% in the past month. The S&P is up 3% over the same period. Shares of rival Walmart, which also posted poor earnings, have dropped 20% in the same period.
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Inventory management is Retail 101. That Target missed the mark so badly is truly extraordinary. To burn off the excess inventory, it will need to drop prices on many items. The trouble will last for months.

Cornell has held his job since August 2014. If anyone should have a sense of inventory management, he should. Instead, he destroyed almost $30 billion of the retailer’s market value.
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Boards have the job of protecting shareholder interests. Target’s board has several members with retail experience. They must know how poorly Cornell has run the company recently and that he needs to be replaced by someone who can do much better.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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