This Is the Car With the Worst Technology

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By Douglas A. McIntyre Published
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This Is the Car With the Worst Technology

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Three decades ago, cars were technologically primitive by today’s standards. Airbags were not mandatory until 1991. Today, the advances have come so far that people anticipate having safe, self-driving cars by the end of the decade. The auto industry faces two challenges as technology systems become more complex. One is that drivers find them so complicated that they do not use them. The other is that the technology requires components that are not always available. A semiconductor chip shortage, which includes those often used in auto electronics systems, has severely limited what manufacturers can build. This has hurt manufacturer earnings and has driven car supplies down and car prices up.

J.D. Power, probably the most widely respected car research firm in America, has just released its 2021 U.S. Tech Experience Index. It divides car technology into these four measures: “convenience; emerging automation; energy and sustainability; and infotainment and connectivity.” The study involved 110,827 people with new 2021 model vehicles after they had been owned for 90 days.

Cars in the study were divided into two groups: mass-market and premium cars. J.D. Power ranked each car brand on a 1,000-point scale. Across both categories, the worst-ranked brand was Mitsubishi at 373. This was much worse than the second-worst brand, which was Mini at 424. The brand with the best rankings was Genesis, the luxury brand of Hyundai, with a rating of 634, much better than the second best, Cadillac at 551.

Speaking about the use of these new technologies, Kristin Kolodge, executive director of human machine interface at J.D. Power, pointed out: “New-vehicle prices are at an all-time high, partly as a result of an increased level of content. This is fine if owners are getting value for their money, but some features seem like a waste to many owners.”

“Non-users” of new technologies said they do not need the features. In other words, buyers are paying for features they feel are useless.

Click here to see the car with the worst technology

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1. Genesis
> Score: 634/1,000 points

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2. Cadillac
> Score: 551/1,000 points

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3. Volvo
> Score: 550/1,000 points

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4. BMW
> Score: 545/1,000 points

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5. Mercedes-Benz
> Score: 523/1,000 points

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6. Hyundai
> Score: 519/1,000 points

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7. Kia
> Score: 510/1,000 points

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8. Nissan
> Score: 502/1,000 points

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9. Subaru
> Score: 499/1,000 points

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10. GMC
> Score: 498/1,000 points

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11. Lincoln
> Score: 496/1,000 points

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12. Land Rover
> Score: 487/1,000 points

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13. Lexus
> Score: 485/1,000 points

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14. Ram
> Score: 483/1,000 points

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15. Buick
> Score: 478/1,000 points

16. Infiniti
> Score: 477/1,000 points

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17. Toyota
> Score: 472/1,000 points

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18. Ford
> Score: 470/1,000 points

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19. Audi
> Score: 469/1,000 points

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Courtesy of Chevrolet

20. Chevrolet
> Score: 468/1,000 points

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21. Mazda
> Score: 459/1,000 points

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22. Volkswagen
> Score: 451/1,000 points

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23. Jaguar
> Score: 449/1,000 points

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24. Honda
> Score: 438/1,000 points

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25. Acura
> Score: 436/1,000 points

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26. Chrysler
> Score: 434/1,000 points

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27. Dodge
> Score: 434/1,000 points

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28. Alfa Romeo
> Score: 429/1,000 points

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29. Porsche
> Score: 428/1,000 points

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30. Jeep
> Score: 424/1,000 points

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32. Mitsubishi
> Score: 373/1,000 points

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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