Global Search Traffic Booms (GOOG)(YHOO)(MSFT)(BIDU)

By Douglas A. McIntyre Published Oct 10, 10:55AM EDT

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A new study by ComScore shows that internet traffic to search websites is continuing to grow. Surprisingly, Asia ranks ahead of Europe and North America in total searches in August, news which may be good for Baidu (BIDU) investors.

Of the 61 billion searches done in August, Google (GOOG) had 37.1 billion of them, followed by Yahoo! (YHOO) at 8.5 billion.

ComScore writes that their August study found that more than 750 million people age 15 and older – or 95 percent of the worldwide Internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher.

In more detail:

Worldwide Search by Region

August 2007

Total World Age 15+, Home and Work Locations*

Source: comScore qSearch 2.0

Unique Searchers Searches Searches Per
Total Internet – By Region (000) (MM) Searcher

Worldwide 754,459 61,036 80.9

Asia-Pacific 257,952 20,295 78.7

Europe 209,678 17,846 85.1

North America 206,278 15,976 77.4

Latin America 49,995 4,784 95.7

Middle East – Africa 30,556 2,134 69.8

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*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 10 Search Properties Worldwide*

August 2007

Total World Age 15+, Home and Work Locations**

Source: comScore qSearch 2.0

                  Searches

Search Property    (MM)

Worldwide             61,036

Google Sites          37,094

Yahoo! Sites          8,549

Baidu.com Inc.       3,253

Microsoft Sites       2,166

NHN Corporation    2,044

eBay                   1,319

Time Warner       1,212

Ask Network             743

Fox Interactive          683

Lycos, Inc.             441

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* Search properties based on top 50 properties worldwide where search activity is observed.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Douglas A. McIntyre

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.