Delta (DAL): The Noose Tightens Around The Airline Industry

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By Douglas A. McIntyre Updated Published
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airplaneAll of the fuel-hedging, layoffs, capacity and route-cutting the airline industry did last year in an attempt to offset the rising price of fuel has gone for nothing. Delta (DAL) announced today that it would need to make more significant reductions in available seats and the process would cost many more people their jobs.

According to the AP, most of the $6 billion benefit that Delta got from its NWA merger and resulting capacity reductions will be washed away by falling revenue due to the global recession. Delta will chop its number of international seats by 15%.

The news is bad for Delta, but almost certainly worse for many of its competitors that did not pick up the economies of scale that Delta did by its takeover of Northwest.

Rising oil prices and falling passenger loads have started to hit the airline stocks over the last month. Delta’s shares are flat, but its peers, many of them with weaker balance sheets, have not been so fortunate. Shares in US Air (LCC) and Continental (CAL) are down more than 20%. United’s (UAUA) stock is off 17% and American’s (AMR) 12%.

The recession is likely to persist long enough that, coupled with the potential that oil could stay at or above $70 for the rest of the year, airlines might be back in the merger business. The success of the marriages is often debated. Mergers bring down labor costs but often at the expense of employee unrest and strikes. Merging reservation systems can take over a year and the process usually undermines customers service and sometimes serves as a catalyst for fliers to move to other carriers.

Otherwise, everything in the airline industry is fine.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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