Fiat Chrysler Buyer May Be in China

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Fiat Chrysler Automobiles N.V. (NYSE: FCAU) wants to sell itself, according to CEO Sergio Marchionne. The industry, he says, has too much capacity and, thus, thin operating margins. Marchionne has been turned down by his primary target, General Motors Co. (NYSE: GM), although he may keep trying. No other major global manufacturer has jumped at his offer. Most already have access to capital and a presence in the largest countries around the world. The sole exception is the world’s 10th largest car company, SAIC Motor in China. It has virtually no presence outside its home market, at the same time that Fiat Chrysler does not have much of one inside the People’s Republic.

Based on data from the Forbes 2000 list of the world’s biggest public companies, SAIC Motor had revenue of $99 billion last year. That is very close to the total sales figures for BMW and Nissan. SAIC Motor already has strong partnerships with manufacturers outside China, particularly through joint ventures with GM and Volkswagen, which are critical to the success of the U.S. and European based companies.

SAIC Motor cannot grow into a true global competitor to VW, Toyota Motor Corp. (NYSE: TM) or GM without annual units sales in the United States and Europe that run into the millions. Fiat Chrysler already has those sales, and the brands, manufacturing facilities, distribution networks and R&D. Fiat is a dominant brand in Europe, just as Chrysler and its Jeep division are in the United States. Given how long it takes, and how virtually impossible it is, to create a huge global car company, a buyout of Fiat Chrysler is the only realistic opportunity SAIC Motor has to build one overnight. One advantage SAIC has as it expands is that it has one controlling shareholder — the Chinese government. It does not have to battle with large groups of outside owners if it wants to make a large strategic decision, which is what a buyout of Fiat Chrysler would be.

ALSO READ: 7 Car Brands That Cost Less Than They Used To

Fiat Chrysler is likely worth between $25 billion and $30 billion in a buyout. In this day and age, that is not a remarkably high sum for a large M&A transaction, particularly one supported by the government of the world’s second largest economy and by a company hungry to expand beyond its home market.

SAIC Motor is the buyer Chrysler wants, and Chrysler is SAIC’s best means to reach new markets.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618