This Is the Slowest-Selling Car in America

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By Douglas A. McIntyre Published
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This Is the Slowest-Selling Car in America

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The car industry has gone through a transformation, after nearly collapsing at the start of the COVID-19 pandemic. Dealerships temporarily closed their showrooms because of the danger of the spread of the disease, long before vaccines were available. People stopped driving. There was nowhere to go. Offices and schools were closed, as were stores where people could shop. As 2020 drew to a close, the pent-up demand for cars and light trucks exploded. U.S. car sales could set a record this year.

The supply of new cars is low today. A shortage of chips built into car electric systems has caused manufacturers to cut back production. Dealers have trouble getting popular models.

One way the industry measures supply and demand is the number of days a car stays on a dealer lot, from when it is delivered until when it is sold. The figure, known as “average days to sell,” for May was a low 47 days. Part of the car industry has benefitted substantially. For some models, the period was much shorter. iSeeCars Executive Analyst Karl Brauer commented, “For new cars, both higher priced full-size SUVs and alternative fuel vehicles continue to be in high demand, striking an interesting dichotomy between practical and not-so-practical consumers.”

However, some car models have languished on lots despite widespread demand. iSeeCars looked at over 1.3 million new and used cars sold in May 2021 to determine the days to sell figure. The model with the longest average days to sell is the Ford Fusion at 214 days. It is among the sedans Ford discontinued as it focused to pickups, crossovers and sport utility vehicles.
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These are the 20 slowest-selling cars in America:

  • Ford Fusion, 214.2 days to sell
  • Honda Insight, 140.0 days
  • Dodge Journey, 135.4 days
  • Nissan Pathfinder, 123.2 days
  • Cadillac XT4, 111.6 days
  • Cadillac CT5, 108.5 days
  • Cadillac CT4, 105.7 days
  • Volvo S60, 103.7 days
  • Ford Ecosport, 101.1 days
  • Toyota Avalon, 100.2 days
  • Chevrolet Trax, 100.0 days
  • Chevrolet Malibu, 99.3 days
  • Chevrolet Spark, 97.1 days
  • Volkswagen Golf GTI, 94.5 days
  • Jeep Compass, 92.5 days
  • Ford Edge, 89.6 days
  • Mazda CX-3, 89.2 days
  • Mitsubishi Mirage, 87.2 days
  • Mazda Mazda3 Hatchback, 84.7 days
  • Nissan Versa, 84.5 days

Click here to read about the fastest-selling car in America.
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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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