BYD’s Largest Recall Ever

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By Douglas A. McIntyre Published

Quick Read

  • Electric vehicle maker BYD just issued the largest recall in the company’s history.

  • That may have little effect on its expanding global footprint.

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BYD’s Largest Recall Ever

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The world’s largest electric vehicle (EV) maker, China’s BYD, just issued a recall of 115,000 vehicles because of design and battery problems. It is the largest recall in the company’s history.

The recalls include Tang series and Yuan Pro vehicles. The information comes from documents issued by the State Administration for Market Regulation, which Reuters obtained.

BYD has two claims to fame. The first is that it has become the world’s largest EV company. It has sold more vehicles worldwide than Tesla Inc. (NASDAQ: TSLA | TSLA Price Prediction) for the past four quarters. BYD is likely to keep that lead.

BYD has several advantages over Tesla. Among them is that the political activities of CEO Elon Musk have hurt Tesla sales in the United States and Europe. Most months this year, Tesla’s sales have fallen sharply in most EU nations. In the third quarter of the year, Tesla’s U.S. market share fell to under 45% of new EVs sold. That figure was closer to 80% a decade ago. And the disappearance of the $7,500 tax credit will likely weigh on the U.S. EV market.

Another huge advantage over Tesla is that BYD’s home is based in China, which is the world’s largest EV market by far. BYD has started to diversify its sales base as it moves into Southeast Asia, South America, and Europe. There is a great deal of anxiety among U.S. manufacturers that the only reason BYD has not overwhelmed the U.S. EV market is that high tariffs have prevented it.

Tesla’s problems in the U.S. would be even worse if the market were open to Chinese competitors.

BYD is also known for the fact that Warren Buffett was an early investor and made huge sums by doing so. He recently sold the last of his BYD shares. Buffett associate Charles Munger pressed for him to make his first BYD investment in 2008. It was a long shot at that point, at best. The stock rose fiftyfold over the 2008 to 2025 period, according to an analysis by Business Insider.

The New Fastest Car in the World Is an EV

BYD recently throttled back sales estimates for 2025. The forecast figures fell by 16% to 4.6 million vehicles. It was not entirely clear why BYD cut the numbers. While EV sales have slowed in Europe and the U.S., they have done well in China. However, the number of EV companies in China is estimated to be as high as 200. That had led to a splintering of market share, as well as cutthroat pricing.

Recalls have been a part of the car industry for decades. Car companies face the problem of keeping them to as few as possible, even though the car-building process is complex.

 

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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