A Disney World Trip for $6,000

By Douglas A. McIntyre Published May 23, 10:30AM EDT

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A Disney World Trip for $6,000 — © Josh Hallett / Wikimedia Commons

At the heart of Disney’s earnings is what it calls its Parks, Experiences and Products segment. Last quarter, that segment had revenue of $7.7 billion, up 17%. Operating income for the segment was $2.1 billion, up 23%. Without this contribution, Disney’s quarter would have been dismal. (These are the best cities for vacationing with kids.)
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One metric worth using to understand the success of the parks is what it costs a family of four to visit Disney World for a week in early summer. According to Mouse Hacking, the figure is $6,320.
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To put the figure in context, the median household income in 2021 was $70,784. And that is before taxes. Federal, state and property taxes could bring that number below $60,000. This comparison of income to the “cost” of Disney is telling.
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Disney brands are part of the reason people go to the parks. Disney is the ninth most valuable brand in the United States at $44.5 billion, up 21% from 2021. Under that brand are dozens of others, including Pixar and Marvel. Many of the characters from these brands are part of the theme park experience.
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Whatever else is true about Disney, its theme parks are durable. Disney World was opened in 1971. Disney Land opened in 1955. Disney also has parks in Paris, Tokyo, Shanghai and Hong Kong.

The cost to visit Disney World is outrageous, but Disney has built a brand that draws people despite that.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.