Why Didn’t Dell (DELL) Buy EDS (EDS)?

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By Douglas A. McIntyre Published
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Late word is that Hewlett-Packard (HPQ) plans to buy technology outsourcing company EDS (EDS) for something like $13 billion. Shares in EDS rose almost 28% on the rumor. HPQ has a market cap of $115 billion so the price for the acquisition is well within its reach.

The scuttlebutt is that owning EDS will better allow Hewlett-Packard to compete with IBM (IBM), which has driven much of its growth through services and software. The Hewlett-Packard financial statements for last quarter put the company’s services revenue at $4.4 billion up from $3.9 billion in 2007. That was against total revenue of $28.8 billion. EDS had revenue of just shy of $6 billion last year ($1.5 billion a quarter), so it makes a significant addition to the service sector at HPQ.

Owning EDS will round out part of the Hewlett-Packard business which is already successful. It does not add a operation. It enhances one.

If EDS is sold to HPQ, it will have been a lost opportunity for Dell (DELL) to enter a new part of the IT industry and diversify away from selling hardware. The core of Dell’s strength is PC and server sales to businesses but it has not augmented that with any significant outsourcing or consulting operation. Last year, in the US, Dell’s sales to businesses were almost five times the revenue it got from consumers. It is an ideal mix of customers to create and drive a services arm. 

It would not be hard to make the case that Dell needs EDS much more than Hewlett-Packard is. A purchase by Dell would have been more of a financial stretch, but Dell desperately needs stretching. It is not going anywhere with its current plans for digging out of a multi-year funk.

The EDS deal says more about Dell than it does Hewlett-Packard. Under CEO Mark Hurd, HPQ has been opportunistic and nimble. None of that can be said for Dell. The company has not challenged itself to move back to the growth rates it enjoyed in its hay day.

Saying anything more about Dell is just wasting words.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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