J.C. Penney Gets Murdered, Kills Dividend

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By Douglas A. McIntyre Published
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Whatever magic J.C. Penney (NYSE: JCP) CEO Ron Johnson brought with him when he moved to the aged retailer from the top store manager’s job at Apple (NASDAQ: AAPL) is gone. Actually, Wall St. figured there was a problem some time ago, as shares have sold down to pre-Johnson levels. Based on Penney’s earnings, his chance to maintain the illusion that the company can be turned around is over.

Penney shares fell 14% after hours to $28.25, as the company posted awful earnings. Johnson has not learned to admit problems in the face of bad news. His comment about the quarter was this: “Sales and profitability have been tougher than anticipated during the first 13 weeks, but the transformation is ahead of schedule. Customers love the new jcp they discover in our stores”. He is fortunate that his job does not rely on his judgement, at least for now.

Proof that Penney has actually lost ground:

Comparable store sales for the first quarter declined 18.9 percent. Total sales decreased 20.1 percent, which includes the effects of the Company’s exit from its outlet business. Internet sales through jcp.com were $271 million in the first quarter, decreasing 27.9 percent from last year.

The P&L for the quarter showed revenue down 20% to $3.152 billion. The company lost $163 million. EPS went from $.28 last year to a loss of $.75. The retailer also suspended its dividend

Penney was dead before Johnson came. The quarter’s numbers are more proof of it.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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