Will Warranties Badly Damage Ford Earnings Again?

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By Douglas A. McIntyre Published
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Will Warranties Badly Damage Ford Earnings Again?

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For the past several quarters, warranty costs have damaged Ford Motor Co.’s (NYSE: F) results. Among the most vexing questions investors face is when these costs will stop being a drag. Ford did announce a penalty for late reporting of a recent warranty issue.

According to the Insurance Journal, “Ford Motor Co. agreed to a $165 million civil penalty to settle allegations the company failed to recall cars with defective rearview cameras in a timely manner, the second-largest fine ever levied by the National Highway Traffic Safety Administration.” The number two U.S. car company will pay a $65 million fine. Additionally, it will pay $55 million, which will be deferred until NHTSA decides if Ford has fulfilled the obligations of its consent order. It must also spend $45 million to develop a safety analytics system.

When Ford announced its most recent earnings on October 30, its profits were down $100 million from the same quarter a year ago. The warranty charges were hundreds of millions of dollars, but the chief financial officer failed to provide the full details. Ford paid nearly $5 billion in warranty claims in 2023.

Ford CEO Jim Farley commented, “All of our improvements to warranty will take time to reduce our warranty expense—maybe up to 18 months—but we’re moving the needle on all the inputs.” This statement should not be comforting to shareholders.

Ford’s stock is down 10% this year. Meanwhile, shares of General Motors Co. (NYSE: GM) are 59% higher. Ouch.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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