Cheap EV Key to Tesla Rally

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By Douglas A. McIntyre Published

Quick Read

  • Investors did not punish Tesla Inc. (NASDAQ: TSLA) for its mediocre earnings report.

  • News of AI, robotaxis, and “more affordable” models to come helped the stock.

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Cheap EV Key to Tesla Rally

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Several things negated the Tesla Inc. (NASDAQ: TSLA | TSLA Price Prediction) stock price drop that might have happened because of the electric vehicle (EV) maker’s mediocre earnings report. One factor was Elon Musk’s encouragement about how Tesla was really an artificial intelligence (AI) company. Another was the upcoming robotaxi. He added 2026 would be an “epic” year. For those listening to the call, the most important news is that Tesla will launch “more affordable” models.

Tesla stock traded flat the day after earnings.

Unlocking EV Sales

Tesla electric vehicles
jetcityimage / iStock Editorial via Getty Images

Affordability is the key?

Many consider affordability to be the key to unlock a surge in EV sales in the United States. EVs are expensive in comparison to gasoline-powered cars. This is often true, even with the $7,500 tax credit, which the Trump administration says will disappear.

The primary source of high-quality EVs is not available to Americans. These are products of Chinese car companies. They are often priced below $20,000. The U.S. tariff on these is 100%. The Trump administration is unlikely to change this. It is critical to protecting Ford and General Motors in their home markets.

The least expensive Tesla costs $31,000. However, it is a rear-wheel-drive Model Y. Many drivers no longer favor rear-wheel-drive cars. The price for the mid-tier Model Y is $40,000.

Interestingly, Musk refuted a report by Reuters that said Tesla was about to release a $25,000 car. He described the plan as “pointless.” Perhaps he has changed his mind.

Musk has to sell the future, and he has done it well in the past. In the most recently reported quarter, auto sales dropped 8% to $19.8 billion. Across the entire company, net income fell 71% to $2.3 billion. Tesla can claim it still makes money in a U.S. market where the competition, particularly Ford, loses money on every EV it sells.

It is hard to say how far in the future Tesla will release a true self-driving, AI-powered car. The same is true of the robotaxi. An inexpensive model should be released this year.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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