GM, Ford Become World’s Greatest Car Companies

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Quick Read

  • Shares of both Ford Motor Co. (NYSE: F) and General Motors Co. (NYSE: GM) are trading near highs.

  • This is so despite both GM and Ford having failed in the electric vehicle segment, especially in China and Europe.

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GM, Ford Become World’s Greatest Car Companies

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No one can tell from their stock prices that Ford Motor Co. (NYSE: F | F Price Prediction) and General Motors Co. (NYSE: GM) have almost completely wasted the tens of billions of dollars each has put into electric vehicles (EVs). There is even a rumor that Ford will kill its EV flagship, the F-150 Lightning. The stock market favors manufacturers that produce and sell gasoline-powered cars. In parts of the world, especially outside China, it will remain a great business for years, if not decades.

If the stock market is, indeed, a gamble on the futures of the economy and individual companies, consider that Ford and GM each trade at extraordinary levels. GM is at its all-time high. Ford is very near its 52-week high. For some reason, it experienced an unprecedented surge in late 2021. Otherwise, Ford’s stock is also near an all-time high.

Ford and GM will continue to trade well because they are, among other things, not a force in China. There are, by many counts, 100 EV companies in China. This has triggered an ugly market share war, which has even badly damaged EV leader BYD. (Warren Buffett was wise to recently sell the last BYD shares he held.)

Neither Ford nor GM is a leader in the European Union. Each is well behind Volkswagen, Renault, and Stellantis. It has been years since Ford or GM has done very well there.

However, GM and Ford—along with Toyota Motor Corp. (NYSE: TM)—lead the market share charts in the United States. GM’s market share is 17%. Toyota’s is 16% and Ford’s is 13%. Ford and GM have established factory networks, which took the better part of several decades to develop. Each has hundreds of car dealers. The value of these dealerships is underrated. Like Walmart stores, they are a direct conduit to the buying public.

Neither Mary Barra of GM nor Bill Ford gets much credit for their successes. Each was painted into the corner of the combustion-engine car business due to the failure to achieve a large EV market share. Moreover, their failures have resulted in billions of dollars in annual losses, which still remain heavily on Ford’s books. A “successful” EV future would make their stock prices look like those of Rivian Automotive Inc. (NASDAQ: RIVN) or Lucid Group Inc. (NASDAQ: LCID).

In the first three-quarters of this year, EV sales were about 8% of all new car sales in the U.S. With the expiration of the $7,500 federal tax credit (which did not apply to all EVs), iSeeCars forecasts that this number will drop to 4%. The EV segment will be more crippled than it already is.

The U.S. has plenty of gas stations. Gasoline-powered cars can have long ranges. Filling a gas tank takes 10 minutes. Combustion engines are not affected by extreme cold.

Luck has ultimately been on the side of both GM and Ford.

Ford Stock Price Prediction and Forecast 2025–2030

 

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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