HIMs 22% Collapse Looks Like A ‘Buy The Dip’ Moment

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By Austin Smith Published

Quick Read

  • Hims & Hers (HIMS) pulled its semaglutide pill after legal threats from Novo Nordisk and the FDA. Hims shares plunged 22%.

  • Hims Q3 revenue jumped 49% to $599M despite regulatory pressure. Subscriber base expanded 21% to 2.5M users.

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HIMs 22% Collapse Looks Like A ‘Buy The Dip’ Moment

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Shares of Hims & Hers Health (NYSE:HIMS) plunged 22% at market open on Monday, February 9. The telehealth company pulled its copycat semaglutide weight-loss pill over the weekend after threats of legal action from Novo Nordisk (NYSE:NVO | NVO Price Prediction) and the FDA. Reddit traders responded with increased discussion, with sentiment scores reaching 88 (very bullish).

The stock has been under severe pressure, falling 43% over the past year and 35% in the past month alone. Technical indicators confirm oversold conditions, with RSI collapsing to 23.71, well below the 30 threshold that typically signals a potential reversal.

Reddit Traders Discuss Regulatory Pressure

Activity on r/WallStreetBets surged dramatically as the stock fell. The most engaged post, “Hims & Hers to stop offering copies of Novo Nordisk’s new Wegovy pill,” drew 1,596 upvotes and 174 comments.

Hims & Hers to stop offering copies of Novo Nordisk’s new Wegovy pill
by
a user in
wallstreetbets

Another post titled “$HIMS YOLO” attracted 389 upvotes and 256 comments, with traders sharing positions despite the regulatory setback.

$HIMS YOLO
by
a user in
wallstreetbets

The company’s fundamentals remain solid beneath the regulatory noise:

  • Revenue surged 49% year-over-year to $599 million in Q3 2025, beating estimates
  • Subscriber base grew 21% to 2.5 million users
  • Adjusted EBITDA jumped 53% to $78.4 million

Peer Context and What’s Next for Hims

The regulatory pressure specifically targets compounded GLP-1 drugs, creating a potential competitive moat if Novo Nordisk succeeds in eliminating copycat products. Hims had positioned its $49 oral semaglutide as a cheaper alternative to Wegovy’s $150 price point, but the company’s core telehealth platform remains intact. With sentiment rebounding to 70 on a 100-point scale and RSI at oversold levels, retail traders are discussing the stock’s technical position.

Photo of Austin Smith
About the Author Austin Smith →

Austin Smith is a financial publisher with over two decades of experience in the markets. He spent over a decade at The Motley Fool as a senior editor for Fool.com, portfolio advisor for Millionacres, and launched new brands in the personal finance and real estate investing space.

His work has been featured on Fool.com, NPR, CNBC, USA Today, Yahoo Finance, MSN, AOL, Marketwatch, and many other publications. Today he writes for 24/7 Wall St and covers equities, REITs, and ETFs for readers. He is as an advisor to private companies, and co-hosts The AI Investor Podcast.

When not looking for investment opportunities, he can be found skiing, running, or playing soccer with his children. Learn more about me here.

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