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Technology

Memo To CareerBuild Board: Fire Your CEO

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By Douglas A. McIntyre Published
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CareerBuilder.com is one of the world’s largest online job sites. It is owned by The Tribune Company (TRB), McClatchy (MNI), and Gannett (GCI). Yesterday, the company fired its advertising agency, Cramer-Krasselt, apparently because the CareerBuilder ads for the Super Bowl did not rank high enough in the USA Today realtime poll of consumers who watched the big game.

Now, there’s a fine idea. Sack you ad agency of five years because of an instant straw poll of how your TV ads did. The story would be funny if it were not true. Over that period, CareerBuilder passed rival Monster in both listing and visitors.

The guy who runs CareerBuilder, Matt Ferguson, should be shown the door by the three newspaper companies who own the web property. The board is made up of management of all three.

CareerBuilder describes its corporate culture this way: "Our corporate culture is carefully tempered with the professionalism, positivism and camaraderie that one would expect from an industry leader. Our rapid growth is the result of a dynamic workforce, coupled with careful and calculated planning."

The public humilation of a major supplier would seem to undermine that considerabley.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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